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Increase Keyword Relevance Scores

Posted on 08. Feb, 2010 by Pete Hollier in Keyword Research, Search Optimization

Yet again the Search Engines are modifying their Search criteria with the results being evident in the Search Engine Results Pages (SERPs). I see increasing evidence of the importance of Keyword Relevance to a Searcher’s request in the SERPs.
While compiling a report for a client recently, the results indicated the keywords were very prominent [...]

Holistic Web Site Development and Promotion Process

Posted on 03. Feb, 2010 by Pete Hollier in Search Marketing, Search Optimization, Social Media, Web Usability

The Holistic approach is an uncomplicated common sense approach to the web site development and promotional life cycle.
Holistic: “Emphasizing the importance of the whole and the interdependence of its parts.” (Dictionary.com)
The philosophy of a holistic web site can be somewhat overwhelming due the the numerous elements and professional disciplines involved. However, with some pre-planning and [...]

Leveraging Google Real Time and Social Search

Posted on 01. Feb, 2010 by Pete Hollier in Search Optimization, Social Media

I have long been promoting a holistic approach to online marketing. I of course have met resistance from various individuals who have shown a difference of opinion.
I know of one "Social Media Guru" who has personally admonished me for my interest in Search Engines and their importance to the online visibility and overall performance [...]

SEO first Web Design second

Posted on 27. Jan, 2010 by Pete Hollier in Search Optimization

A typical scenario: First Contact
An email arrives or the phone rings and a potential client is on the other end. So often the conversation is something like:

"I have a web site it has been up for sometime but it is not getting much traffic what can we do"
"We have just completed a redesign of [...]

Web Visitors: Make Them Stick 10 Tips

Posted on 25. Jan, 2010 by Pete Hollier in Search Optimization, Web Usability

A great deal of financial and human resources goes into generating traffic to your web site. All too often when reviewing a web site I come across issues which affect the stickiness of the web site. To ensure your web site supports your business objectives, when you get your visitors to your site you must [...]

Web Site Optimization and Performance Measurement in 2010

Posted on 20. Jan, 2010 by Pete Hollier in Search Optimization, Social Media

There are so many Search options available that stating you are Ranking No. 1 for a keyword and phrase is not a realistic measurement of performance. Ranking well in Google is still critical however, as a broad method of determining performance it has become somewhat meaningless.
The Varied Methods of Search
There are numerous types of Search [...]

Reducing Pay per Click Costs

Posted on 18. Jan, 2010 by Pete Hollier in Pay Per Click

Pay per Click has the potential to be excessively costly however, by following a few basis steps, PPC is an effective method to increase targeted web site traffic.
Determine PPC Objectives
Before any other PPC task is completed, your business must determine what needs to be achieved to consider the PPC Campaign a success, and what financial [...]

Twitter for Media Relations

Posted on 12. Jan, 2010 by Pete Hollier in Social Media

Introducing Amy Dean of Keyword Communications
I must admit I at times lack the patience required to leverage Twitter to its maximum potential, so when I was lucky enough to meet and get to know Amy Dean an old media relations maven who is thriving in the new world of social media, I knew I just [...]

Findable Web Site Development

Posted on 11. Jan, 2010 by Pete Hollier in Keyword Research, Link Building, Local Search Optimization, Pay Per Click, Search Optimization, Social Media

The Findable Web Site
How easy it is to find your web site is obviously a factor in determining how much value your business’s web site adds to your company’s bottom line. Being easier to find online than your competitors is an obvious competitive advantage and one which should be highly prioritized within your business [...]

Link Building Fundamentals

Posted on 07. Jan, 2010 by Pete Hollier in Link Building, Search Optimization

Building Web Site Authority With Link Building
Link building should be an ongoing prioritized web site management task. The quality and quantity of the links pointing to your web site has a significant impact on the visibility of your web site in the Search Engine Results Pages (SERPs).
The Search Engine Algorithm uses two primary [...]