42 Web Site Marketing Strategies

Posted on 13. Aug, 2009 by Pete Hollier in Search Optimization, Social Media

Multiple Internet Marketing Strategies

There is not one single Internet marketing technique which will provide the ultimate solution.

Often my Blog posts target a topic to address specific Web Site Marketing techniques and overall I have provided numerous posts on the varied techniques required to develop a comprehensive online marketing program.

Often when I write a Blog Post providing information on a particular technique, I get an email stating I should also consider using this technique or that technique. However just because all the other options may not be mentioned does not mean they are not being taken into consideration. After all it is a Blog post not a Text Book.

I consider a well rounded holistic approach to Internet Marketing is a must, programs and strategies must be developed to ensure all techniques are working and supporting other marketing initiatives.

I could write and write on this topic alone and never cover all the various marketing opportunities which exist for web site owners.

I recently received a comment from Steven Spenser on a Linkedin discussion where the topic was “What Web Site promotion methods do you prioritize?” Steven supplied an excellent list of marketing options for web site owners. I asked Steven for permission to post his comments on my Blog which he has graciously permitted me to share with you my readers.

42 Web Site Marketing Strategies

1. Most would top their list with SEO, but that’s putting the cart before the horse. You only get one opportunity to make a great first impression, so even before SEO I perform a Web-site usability analysis that examines graphic design, navigation, and whether the marketing copy is filled with the right kind of content (especially CtA) to be effective.
2. Interesting, useful content that refreshes sufficiently to keep attracting return visits.
3. SEO and then submissions to search engines
4. Including URL and any sort of (newsworthy) offer or service in a press release; create separate social-media version and video news release
5. Disseminating the press release using wires and online distribution services (this can often generate multiple pass-along postings)
6. Cross-promoting the (newsworthy) offer & URL via pitches to traditional media: TV, radio, wire services, newspapers, consumer magazines, trade pubs–and their associated Web sites
7. Mass-media advertising that includes the URL, especially billboards & buses
8. Getting listed in expert-source directories for journalists
9. Setting up link exchanges with as many allied sites as possible
10. Securing listings on portals such as MSN and Craigslist
11. Securing listings in directories such as Yahoo, DMOZ, About.com
12. Placements in Web sites of local media (papers, TV, radio)
13. Placements in (national) city guides (CitySearch, AOL CityGuide)
14. Listings in professional-resource or association/trade directories (online and offline)
15. Generating traffic by writing contributed articles and/or online columns for other sites, as well as print media (including op-eds with URL in the bio tag) and securing TV/radio interviews
16. Generating traffic by becoming a subject-matter expert at About.com and imitators
17. Create a Wikipedia entry
18. Write and promote an e-book
19. Target news aggregators such as Mixx and social news platforms such as Newsvine
20. Secure listings in social bookmarking sites (such as Delicious) and social-recommendation sites (such as StumbleUpon)
21. Including URL in my e-mail SIG
22. Offering value in news groups and mailing lists, where my SIG will be seen
23. Secure editorial placements in topically relevant e-mail newsletters, printed newsletters and niche print pubs
24. Design and promulgate a useful (software) widget that will point users to my site for more services
25. Promote the site on MySpace, Facebook, Linked In, et. al.
26. Promote the site on microblogging channels
27. Promote the site via podcasts
28. Promote the site via blogs with RSS feeds
29. Promote via vlogs, v-casts (video podcasts) and promotional videos on YouTube and other video-sharing sites
30. Get listed in video search engines
31. Promote URL in newsletters optimized for mobile platforms
32. Create a mobile-optimized version of the regular site, formatted to display on mobile devices
33. Secure listings in mobile search directories
34. Create a logo with URL that can be downloaded as wallpaper to mobile devices
35. Create vlogs for mobile devices
36. Create video viral content for aggregators such as ViralBank and ViralMonitor
37. Purchase placements in Google’s AdSense platform for games
38. Purchase placements in virtual multiverse communities such as 2nd Life
39. Pay manufacturers for billboards inside 3-D virtual reality games
40. Pay manufacturers for promotional placements in standard computer games
41. Pay Web microcelebrities to recommend the site/service on their own blogs and videos
42. Use nontraditional advertising to reach captive audiences: Elevators, taxis, restroom stalls, dentists’ ceilings and/or video monitors, airports & other departure locations, gas-station monitors, sporting arena , ATMs, vending machines and digital reader boards anywhere

About Steven Spenser

Steven Spenser is principal of Praxis Communication of Seattle which specializes in Internet marketing, public affairs and nonprofit PR. Steven has directed corporate communications for a Redmond software company and is an award-winning former editor and writer with The Associated Press and The Seattle Times. Steven’s clients have included the Russian Federation government and Seattle E.coli victims organizing against Jack in the Box. Steven Spenser can be reached at PraxisPR@comcast.net.

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