42 Web Site Marketing Strategies
Posted on 13. Aug, 2009 by Pete Hollier in Search Optimization, Social Media
Multiple Internet Marketing Strategies
There is not one single Internet marketing technique which will provide the ultimate solution.
Often my Blog posts target a topic to address specific Web Site Marketing techniques and overall I have provided numerous posts on the varied techniques required to develop a comprehensive online marketing program.
Often when I write a Blog Post providing information on a particular technique, I get an email stating I should also consider using this technique or that technique. However just because all the other options may not be mentioned does not mean they are not being taken into consideration. After all it is a Blog post not a Text Book.
I consider a well rounded holistic approach to Internet Marketing is a must, programs and strategies must be developed to ensure all techniques are working and supporting other marketing initiatives.
I could write and write on this topic alone and never cover all the various marketing opportunities which exist for web site owners.
I recently received a comment from Steven Spenser on a Linkedin discussion where the topic was “What Web Site promotion methods do you prioritize?” Steven supplied an excellent list of marketing options for web site owners. I asked Steven for permission to post his comments on my Blog which he has graciously permitted me to share with you my readers.
42 Web Site Marketing Strategies
- Most would top their list with SEO, but that’s putting the cart before the horse. You only get one opportunity to make a great first impression, so even before SEO I perform a Web-site usability analysis that examines graphic design, navigation, and whether the marketing copy is filled with the right kind of content (especially CtA) to be effective.
- Interesting, useful content that refreshes sufficiently to keep attracting return visits.
- SEO and then submissions to search engines
- Including URL and any sort of (newsworthy) offer or service in a press release; create separate social-media version and video news release
- Disseminating the press release using wires and online distribution services (this can often generate multiple pass-along postings)
- Cross-promoting the (newsworthy) offer & URL via pitches to traditional media: TV, radio, wire services, newspapers, consumer magazines, trade pubs–and their associated Web sites
- Mass-media advertising that includes the URL, especially billboards & buses
- Getting listed in expert-source directories for journalists
- Setting up link exchanges with as many allied sites as possible
- Securing listings on portals such as MSN and Craigslist
- Securing listings in directories such as Yahoo, DMOZ, About.com
- Placements in Web sites of local media (papers, TV, radio)
- Placements in (national) city guides (CitySearch, AOL CityGuide)
- Listings in professional-resource or association/trade directories (online and offline)
- Generating traffic by writing contributed articles and/or online columns for other sites, as well as print media (including op-eds with URL in the bio tag) and securing TV/radio interviews
- Generating traffic by becoming a subject-matter expert at About.com and imitators
- Create a Wikipedia entry
- Write and promote an e-book
- Target news aggregators such as Mixx and social news platforms such as Newsvine
- Secure listings in social bookmarking sites (such as Delicious) and social-recommendation sites (such as StumbleUpon)
- Including URL in my e-mail SIG
- Offering value in news groups and mailing lists, where my SIG will be seen
- Secure editorial placements in topically relevant e-mail newsletters, printed newsletters and niche print pubs
- Design and promulgate a useful (software) widget that will point users to my site for more services
- Promote the site on MySpace, Facebook, Linked In, et. al.
- Promote the site on microblogging channels
- Promote the site via podcasts
- Promote the site via blogs with RSS feeds
- Promote via vlogs, v-casts (video podcasts) and promotional videos on YouTube and other video-sharing sites
- Get listed in video search engines
- Promote URL in newsletters optimized for mobile platforms
- Create a mobile-optimized version of the regular site, formatted to display on mobile devices
- Secure listings in mobile search directories
- Create a logo with URL that can be downloaded as wallpaper to mobile devices
- Create vlogs for mobile devices
- Create video viral content for aggregators such as ViralBank and ViralMonitor
- Purchase placements in Google’s AdSense platform for games
- Purchase placements in virtual multiverse communities such as 2nd Life
- Pay manufacturers for billboards inside 3-D virtual reality games
- Pay manufacturers for promotional placements in standard computer games
- Pay Web microcelebrities to recommend the site/service on their own blogs and videos
- Use nontraditional advertising to reach captive audiences: Elevators, taxis, restroom stalls, dentists’ ceilings and/or video monitors, airports & other departure locations, gas-station monitors, sporting arena , ATMs, vending machines and digital reader boards anywhere
About Steven Spenser
Steven Spenser is principal of Praxis Communication of Seattle which specializes in Internet marketing, public affairs and nonprofit PR. Steven has directed corporate communications for a Redmond software company and is an award-winning former editor and writer with The Associated Press and The Seattle Times. Steven’s clients have included the Russian Federation government and Seattle E.coli victims organizing against Jack in the Box. Steven Spenser can be reached at PraxisPR@comcast.net.
Want to use this content on your web site? If you would like to use this article on your web site please contact pete@seowizardry.ca for an html version. All I request is you provide Pete Hollier and Seo Wizardry with a reference to this article and provide a link back to www.seowizardry.ca
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13 Responses to “42 Web Site Marketing Strategies”
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Hi Pete,
Just wanted to say thanks for your blogposts every week….As a start up and learning about online presence, they are very helpful.
Thanks again and keep up the great work.
Viv
These are really helpful techniques provided they are practiced and utilized effectively. Specifically creating vlog and publishing ebook. Which most of us would rarely does. Thanks for such a nice list compilation.
Excellent list with correct priorities!
Hi Pete,
Thanks for all your advices and research, it helps me a lot !
Marisa
Great listing! Very informative and useful Internet Marketing things i must say. Thanks for sharing such a valuable information.
Thanks for sharing. I think that Marketing Strategies are useful for Search Engine Traffic.
Nice tips sir, We are using only certain methods for internet marketing. Sir, please guide us how to use other techniques.
Some of these I do, most of these I’m just learning about! Great info Pete!
Hi Steven, this list is brilliant and has now become part of our review for the remainder of 2009.
Thank you so much and very best wishes.
Paul.
Hi Pete, this is certainly a useful check list. I have read it 3 times now to make sure I understand everything. Could you just clarify your first point, please? Are you saying make sure your site works well both technically and from a design point of view? Shaun Goffe at FilePrint http://www.fileprint.org/
Shaun,
As the actual author of these 42 strategies (which are an excerpt from a book I’m writing), allow me to answer:
Usability analysis (something both Pete and I specialize in) involves reviewing every page and design element of a Web site for ease of navigation and clarity of design.
But UA is more than just checking whether all a site’s links work.
It can identify whether a particular page has the content that a visitor would reasonably expect to find there–especially given the link’s title–as well as whether additional content is needed or existing content should be deleted, moved, relabelled, etc.
At its most basic, usability analysis examines not just whether a Web page works, both in terms of navigational scheme and clarity of content, but how well it accomplishes its intended function. That might lead to recommendations for more/less/different graphical design, or for revised (marketing) copy that is less confusing.
Usability analysis drills deep down throughout every page in the site to ask:
Does the site have a site map? If so, does it list every page? (You’d be surprised how many don’t!) Does the organization of content into particular sections of the site make sense? Is the site’s design clear and easy to understand, or cluttered so much that key messages and calls to action are overlooked? Above all, is it easy to navigate without confusion?
Few Web-design firms bother to conduct more than cursory usability analsysis (if any at all). But a good usability analyst can identify overlooked design flaws and marketing content that needs punching up. Think of it as a private focus group for a Web site.
For more about usability analysis, check out Pete’s “Web Usability” section. To learn from the godfather of usability, see Jacob Nielsen’s tutorials at http://www.useit.com/alertbox/.
–Steven Spenser
Principal
Praxis Communication/Seattle
PraxisPR@comcast.net
http://www.linkedin.com/pub/steven-spenser/14/334/38a