Monitoring Social Media Marketing

Posted on 08. Mar, 2010 by Pete Hollier in Social Media

Social Media Marketing performance monitoring is required to ensure your company benefits from the financial and human resources required to participate in the Social environment.
Including some basic Social Media Monitoring along side Google Analytics reports provides an indication of the effectiveness of your online promotional activities. Last week I published a Blog Google Analytic [...]

Google Analytic The Basics

Posted on 02. Mar, 2010 by Pete Hollier in Search Optimization

The age old adage you get what you pay for is in most cases true with the exception of Google Analytic which is free. The Google Analytic application to monitor web site performance is a powerful tool that is often under utilized by many web site owners who just barely scratch the surface of its [...]

Twitter and Real Time Search

Posted on 01. Mar, 2010 by Pete Hollier in Search Optimization, Social Media

Web site owners are well aware of the importance of Twitter to Social Media programs. Due to the implementation of Real Time Search, Twitter now also benefits Organic Search Engine Optimization programs.
The top 3 Search Engines Google, Yahoo and Bing all have agreements with Twitter to access up to the minute Tweets for [...]

Web Site Traffic Generation

Posted on 24. Feb, 2010 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization, Social Media

Regardless of whether your web site has just gone live or has been online for a significant period of time proactively generating traffic to your web site is imperative. Build it and they will come is not an option, the Internet is much to populated with competing web sites, online games and Social Networks to [...]

Self Hosted Blogs for Business

Posted on 22. Feb, 2010 by Pete Hollier in Wordpress

In quite a few of Blog Posts I have recommended business owners use a Self Hosted version of Wordpress over the hosted version offered by Wordpress.com and Blogger.com however, I have never gone into much detail on why or what the primary differences are.
Wordpress.com and Blogger Blogs
Wordpress.com and Blogger Blogs are [...]

Must Have WordPress Plug-ins

Posted on 17. Feb, 2010 by Pete Hollier in Wordpress

For those who know me it is a well known fact that I am a great fan of Wordpress, and with some thought and ingenuity the Wordpress platform can be utilized for the development of entire web sites. Wordpress can be so much more than a Blogging platform, the entire SeoWizardry web site is built [...]

Search Engine Optimization Getting Started

Posted on 15. Feb, 2010 by Pete Hollier in Keyword Research, Link Building, Search Optimization

Determining where to start an SEO program can be a daunting task. With so many different elements involved, deciding on just what should be done first can be far from easy. I get asked this question so many times I decide it was time to address this topic.
1, Firefox and SEO Plug-ins
The first step [...]

Web Site Content Planning

Posted on 10. Feb, 2010 by Pete Hollier in Search Optimization

Web Content Development is defined by Wikipedia as "The process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other digital assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser."
The Search [...]

Increase Keyword Relevance Scores

Posted on 08. Feb, 2010 by Pete Hollier in Keyword Research, Search Optimization

Yet again the Search Engines are modifying their Search criteria with the results being evident in the Search Engine Results Pages (SERPs). I see increasing evidence of the importance of Keyword Relevance to a Searcher’s request in the SERPs.
While compiling a report for a client recently, the results indicated the keywords were very prominent [...]

Holistic Web Site Development and Promotion Process

Posted on 03. Feb, 2010 by Pete Hollier in Search Marketing, Search Optimization, Social Media, Web Usability

The Holistic approach is an uncomplicated common sense approach to the web site development and promotional life cycle.
Holistic: “Emphasizing the importance of the whole and the interdependence of its parts.” (Dictionary.com)
The philosophy of a holistic web site can be somewhat overwhelming due the numerous elements and professional disciplines involved. However, with some pre-planning and breaking [...]

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