Planning for web development and promotion

Posted on 30. Jun, 2010 by Pete Hollier in Uncategorized

Developing or Re-designing a new web site? How are you going to promote it?
What’s the plan?
Every day developing and promoting a web site gets more complicated due to new technologies and Social Media tactics your web site must support, not to mention business support. The only way a web site can be developed and [...]

Competitive Intelligence Discovery

Posted on 23. Jun, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media

Online marketing is becoming increasingly competitive. Organic Search listings, Social Media Marketing and Pay per Click advertising are all competitive environments. In such a competitive environment, advantages can be created by monitoring the on-line activities of competitors. Competitors web sites, the social web and Press Releases are among some of the many ways competitors [...]

WordPress Search Optimization Tune up

Posted on 18. Jun, 2010 by Pete Hollier in Search Optimization

Blogs and business what a great mix. A tool that benefits both Search Engine Optimization and Social Media Marketing programs by making content development, publishing and visitor engagement a task which many business’ are able to complete in-house..
Blog Search Engine Optimization
Regardless of the Blogging Platform, basic Organic Search Optimization principles apply::

[...]

Sales Funnel Optimization

Posted on 08. Jun, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Web Usability

The end of the sales funnel is the final click to accomplish business goals and objectives. To do this, web sites must first assist visitors to navigate through the sales funnel. Have you had a close look at your sales funnels? It is easy to define the end, but where does the funnel begin [...]

Integrating Online Marketing Strategies

Posted on 02. Jun, 2010 by Pete Hollier in Uncategorized

Online marketing, Just hearing the phrase can be daunting for some businesses. We are all inundated with information and at first glance Online Marketing information contains options beyond imagination.
Without stretching too far you have the big four – SEO, Social Media Marketing, PPC and Email marketing. And each of them with potential learning [...]

Pay per Click Quality Scores

Posted on 27. May, 2010 by Pete Hollier in Uncategorized

Higher Quality Score = Higher ROI

High quality score Pay per Click ads drive advertisements higher in search results achieving first page results at lower Cost per Click.
Applying some Organic SEO strategies to Quality Score, is a step towards improving Quality Scores and Campaign ROI.
Quality Score and Organic SEO
There are similarities in the [...]

Links The Search Engine’s Perspective

Posted on 25. May, 2010 by Pete Hollier in Pay Per Click, Search Optimization

There is no shortage of link building tips and tricks. Links are one of the most important SEO tasks due to Search Engines using the number and quality of inbound links as part of the Search Results ranking process. If your web site fails to build significant numbers of quality inbound links it [...]

Identifying visitors’ intent with keywords.

Posted on 19. May, 2010 by Pete Hollier in Keyword Research, Search Optimization

Pay per Click adverting requires a basic understanding of how humans behave when searching the Internet. What is going through the minds of Internet users as they enter keywords to find what they seek, and their reactions to the results they are served by the Search Engines. Developing a better understanding of user behavior [...]

Developing the Social Network

Posted on 17. May, 2010 by Pete Hollier in Social Media

Are you frequently discovering new customers or clients have pre-knowledge about you and your company by the time you review the first email or phone call regardless of whether or not your business actively participates in Social Networks?
Do you know where the information was found? Is the sentiment of the information [...]

Prioritizing Web Site Promotion

Posted on 10. May, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media

The options available to promote businesses online are numerous, and often require the implementation of a variety of tactics. Many businesses in today’s hard economic times are not in a position to increase human and financial resources and therefore, must make do with the financial and human resources currently available.
The [...]

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