Competitive Intelligence Discovery
Posted on 23. Jun, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media
Online marketing is becoming increasingly competitive. Organic Search listings, Social Media Marketing and Pay per Click advertising are all competitive environments. In such a competitive environment, advantages can be created by monitoring the on-line activities of competitors. Competitors web sites, the social web and Press Releases are among some of the many ways competitors [...]
Sales Funnel Optimization
Posted on 08. Jun, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Web Usability
The end of the sales funnel is the final click to accomplish business goals and objectives. To do this, web sites must first assist visitors to navigate through the sales funnel. Have you had a close look at your sales funnels? It is easy to define the end, but where does the funnel begin [...]
Links The Search Engine’s Perspective
Posted on 25. May, 2010 by Pete Hollier in Pay Per Click, Search Optimization
There is no shortage of link building tips and tricks. Links are one of the most important SEO tasks due to Search Engines using the number and quality of inbound links as part of the Search Results ranking process. If your web site fails to build significant numbers of quality inbound links it [...]
Inbound Marketing Automation Overview
Posted on 13. May, 2010 by Eric Goldman in Pay Per Click, Search Marketing, Search Optimization
Inbound Marketing and Marketing Automation are relatively new fields representing a new way to market. Some people call the whole approach Marketing 2.0; we call it Inbound Marketing Automation or IMA.
As opposed to the old techniques of Outbound Marketing, Inbound relies on having your website get found on the web. Today, more than [...]
Prioritizing Web Site Promotion
Posted on 10. May, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media
The options available to promote businesses online are numerous, and often require the implementation of a variety of tactics. Many businesses in today’s hard economic times are not in a position to increase human and financial resources and therefore, must make do with the financial and human resources currently available.
The [...]
The web site is an environment
Posted on 14. Apr, 2010 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization
Canada’s best known environmentalists David Suzuki produces a documentary series "The Nature of Things". The most important information gained from watching David’s documentaries is how inter-connected our environment is, and how important every single element is to the well being of our global environment.
Now this may seem somewhat irrelevant to web [...]
Landing Page and Conversion Optimization
Posted on 07. Apr, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media, Web Usability
Before even considering conversion optimization it is imperative that your business has identified what is to be achieved via the web site as a whole, and then drill down to identify the objectives of each and every web page.
The question to ask about each web page is: What should this web page accomplish? When this [...]
Managed Web Site Performance
Posted on 31. Mar, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media
Are your business’s online initiatives benefiting your business?
If not, it is likely you need to review your current programs and determine what is required to change direction to ensure these programs become beneficial to your organization.
Business plans, strategic plans, marketing plans the list goes on. So why is it that so many businesses fail [...]
Pay Per Click Getting Started
Posted on 28. Mar, 2010 by Pete Hollier in Pay Per Click
As my regular readers know I promote a holistic approach to web site development and promotion. Although I am not a great fan of Pay per Click advertising, in certain situations such as a new web site or promoting a specific product or service, PPC is the ideal approach providing attention to detail is at [...]
Web Site Traffic Generation
Posted on 24. Feb, 2010 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization, Social Media
Regardless of whether your web site has just gone live or has been online for a significant period of time proactively generating traffic to your web site is imperative. Build it and they will come is not an option, the Internet is much to populated with competing web sites, online games and Social Networks to [...]
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