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Web Site Traffic Generation

Posted on 24. Feb, 2010 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization, Social Media

Regardless of whether your web site has just gone live or has been online for a significant period of time proactively generating traffic to your web site is imperative. Build it and they will come is not an option, the Internet is much to populated with competing web sites, online games and Social Networks to [...]

Reducing Pay per Click Costs

Posted on 18. Jan, 2010 by Pete Hollier in Pay Per Click

Pay per Click has the potential to be excessively costly however, by following a few basis steps, PPC is an effective method to increase targeted web site traffic.
Determine PPC Objectives
Before any other PPC task is completed, your business must determine what needs to be achieved to consider the PPC Campaign a success, and what financial [...]

Findable Web Site Development

Posted on 11. Jan, 2010 by Pete Hollier in Keyword Research, Link Building, Local Search Optimization, Pay Per Click, Search Optimization, Social Media

The Findable Web Site
How easy it is to find your web site is obviously a factor in determining how much value your business’s web site adds to your company’s bottom line. Being easier to find online than your competitors is an obvious competitive advantage and one which should be highly prioritized within your business [...]

2010 Online Visibility Factors

Posted on 05. Jan, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media

Online Visibility in 2010
2010, another challenging year ahead for businesses, a year to bounce back and grow following the recession, what we hear in the land of Ice and Snow is the recession is over ?? but difficult times are still ahead.
Creating online visibility for the company web site will have a significant impact [...]

Developing Effective PPC Campaigns

Posted on 21. Dec, 2009 by Pete Hollier in Pay Per Click

Pay Per Click advertisers only pay when an advertisement they placed on a Search Engine, Web Site or Blog is clicked to access the advertised content.
PPC is effective when properly managed. However, there are pitfalls which must be considered before initiating any Pay Per Click programs. These include:

If not properly managed [...]

Improving Keyword Research

Posted on 17. Dec, 2009 by Pete Hollier in Keyword Research, Pay Per Click, Search Optimization

Keyword Research Tools
Well finally new keyword research tools which actually offers something new and expands on the current offerings. I was fortunate enough to have a pre-release trial of Wordstream’s two new Free Keyword Tools The Keyword Niche Finder and The Keyword Grouper and was impressed that they in fact offered me functionality which [...]

Web Site Marketing Program 5 Steps

Posted on 03. Dec, 2009 by Pete Hollier in Pay Per Click, Search Optimization, Social Media

All to often I see Web Site Promotion Programs initiated with little or no prior planning and promotional programs completed in a haphazard manner. Although results may be achieved this way in some cases, more often than not, the program will result in excessive costs with little or no ROI.
When developing an effective Web Site [...]

Increasing Targeted Website Traffic

Posted on 19. Nov, 2009 by Pete Hollier in Pay Per Click, Search Optimization, Social Media

Principles of Targeted Web Site Traffic
Regardless of the size of the web site, or the volume of web site traffic, it is a rare occurrence when additional targeted web site traffic is not a web site goal.
In theory, all web sites are playing the same game, all have the same promotional options and tools available, [...]

Web Site Promotion Programs

Posted on 17. Nov, 2009 by Pete Hollier in Pay Per Click, Search Optimization, Social Media

Web Site Promotion Programs An Overview
More often than not, when discussing how well a web site is performing for a business, the answer is “It could be better”. No surprises there, all to often, thought has been put into the development of the web site, but consideration of how to promote the web site can [...]

Managing Keyword Research

Posted on 12. Nov, 2009 by Pete Hollier in Keyword Research, Pay Per Click, Search Optimization

Keyword Research Management
I have no idea how often I’ve said keywords are the foundation of all Web Promotion initiatives from Search Engine Optimization, Pay per Click and even your Social Media Marketing, keywords play a role in generating interest and visibility for your business’s web site.
Keyword Research and Management is fundamental to developing [...]