seowizardry.ca

Inbound Marketing Automation Overview

Posted on 13. May, 2010 by Eric Goldman in Pay Per Click, Search Marketing, Search Optimization

Inbound Marketing and Marketing Automation are relatively new fields representing a new way to market. Some people call the whole approach Marketing 2.0; we call it Inbound Marketing Automation or IMA.
As opposed to the old techniques of Outbound Marketing, Inbound relies on having your website get found on the web. Today, more than [...]

The web site is an environment

Posted on 14. Apr, 2010 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization

Canada’s best known environmentalists David Suzuki produces a documentary series "The Nature of Things". The most important information gained from watching David’s documentaries is how inter-connected our environment is, and how important every single element is to the well being of our global environment.
Now this may seem somewhat irrelevant to web [...]

Web Site Traffic Generation

Posted on 24. Feb, 2010 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization, Social Media

Regardless of whether your web site has just gone live or has been online for a significant period of time proactively generating traffic to your web site is imperative. Build it and they will come is not an option, the Internet is much to populated with competing web sites, online games and Social Networks to [...]

Holistic Web Site Development and Promotion Process

Posted on 03. Feb, 2010 by Pete Hollier in Search Marketing, Search Optimization, Social Media, Web Usability

The Holistic approach is an uncomplicated common sense approach to the web site development and promotional life cycle.
Holistic: “Emphasizing the importance of the whole and the interdependence of its parts.” (Dictionary.com)
The philosophy of a holistic web site can be somewhat overwhelming due the numerous elements and professional disciplines involved. However, with some pre-planning and breaking [...]

Improving Web Site Performance

Posted on 22. Sep, 2009 by Pete Hollier in Search Marketing, Search Optimization, Social Media

Web Site Performance Improvement
Increasing and maintaining targeted web site traffic volumes is an ongoing task requiring commitment from all web site stakeholders and must become part of the company’s strategic planning.
The processes required to maintain and increase web site traffic, and remain competitive are numerous and at times complex. The [...]

Holistic Web Solutions

Posted on 03. Sep, 2009 by Pete Hollier in Search Marketing, Search Optimization, Social Media

Holistic Web
Holistic: “Emphasizing the importance of the whole and the interdependence of its parts.”(Dictionary.com)
The Whole is business performance
The Parts are all tasks required to achieve The Whole
The supply chain and manufacturing processes are based on the Holistic approach. All parts of the processes support the whole, if one part is [...]

Web Promotion Prioritization for Traffic Generation

Posted on 30. Jul, 2009 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization

Prioritizing Web Site Promotion Tasks
Promoting your web site is not a quick fix project, but a long term project that requires commitment of both financial and human resources.
However, often after investing considerable resources into the development or redevelopment of a web site businesses require a Return on Investment in the short term, as apposed [...]

Traffic Generation New Websites and Blogs

Posted on 23. Jul, 2009 by Pete Hollier in Search Marketing, Search Optimization, Social Media

New Web Site and Blog Traffic Generation
New Web Sites and Blogs have specific challenges that must be overcome to begin generating traffic.
The two primary issues most difficult to overcome are:

Time and trust issues which are part of Search Algothrim
The number of links which point to the new web site or blog.

The following Time/Trust Issues all [...]

Web Site Conversion Optimization Fundamentals

Posted on 13. Jun, 2009 by Pete Hollier in Search Marketing, Search Optimization

Web Site Conversion Optimization
Due to the multiple disciplines and considerations web site conversion optimization requires, a detailed discussion is not within the scope of an average blog post however, I will endeavour to provide some insight into the primary conversion optimization issues.
Multiple Professional Disciplines
Web site conversion optimization is not straight forward and [...]

Web Site Bounce Rate

Posted on 11. Jun, 2009 by Pete Hollier in Search Marketing, Search Optimization, Social Media

Retaining Web Site Traffic and Lowering Bounce Rates.
A web site without traffic serves absolutely no purpose.
Assuming your Search Engine Optimization, Social Media Marketing and Pay Per Click campaigns are effective, and you are driving traffic to your web site, then retaining that traffic is the next requirement to ensure your web site [...]