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Google Analytic The Basics

Posted on 02. Mar, 2010 by Pete Hollier in Search Optimization

The age old adage you get what you pay for is in most cases true with the exception of Google Analytic which is free. The Google Analytic application to monitor web site performance is a powerful tool that is often under utilized by many web site owners who just barely scratch the surface of its [...]

Twitter and Real Time Search

Posted on 01. Mar, 2010 by Pete Hollier in Search Optimization, Social Media

Web site owners are well aware of the importance of Twitter to Social Media programs. Due to the implementation of Real Time Search, Twitter now also benefits Organic Search Engine Optimization programs.
The top 3 Search Engines Google, Yahoo and Bing all have agreements with Twitter to access up to the minute Tweets for [...]

Web Site Traffic Generation

Posted on 24. Feb, 2010 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization, Social Media

Regardless of whether your web site has just gone live or has been online for a significant period of time proactively generating traffic to your web site is imperative. Build it and they will come is not an option, the Internet is much to populated with competing web sites, online games and Social Networks to [...]

Search Engine Optimization Getting Started

Posted on 15. Feb, 2010 by Pete Hollier in Keyword Research, Link Building, Search Optimization

Determining where to start an SEO program can be a daunting task. With so many different elements involved, deciding on just what should be done first can be far from easy. I get asked this question so many times I decide it was time to address this topic.
1, Firefox and SEO Plug-ins
The first step [...]

Web Site Content Planning

Posted on 10. Feb, 2010 by Pete Hollier in Search Optimization

Web Content Development is defined by Wikipedia as "The process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other digital assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser."
The Search [...]

Increase Keyword Relevance Scores

Posted on 08. Feb, 2010 by Pete Hollier in Keyword Research, Search Optimization

Yet again the Search Engines are modifying their Search criteria with the results being evident in the Search Engine Results Pages (SERPs). I see increasing evidence of the importance of Keyword Relevance to a Searcher’s request in the SERPs.
While compiling a report for a client recently, the results indicated the keywords were very prominent [...]

Holistic Web Site Development and Promotion Process

Posted on 03. Feb, 2010 by Pete Hollier in Search Marketing, Search Optimization, Social Media, Web Usability

The Holistic approach is an uncomplicated common sense approach to the web site development and promotional life cycle.
Holistic: “Emphasizing the importance of the whole and the interdependence of its parts.” (Dictionary.com)
The philosophy of a holistic web site can be somewhat overwhelming due the numerous elements and professional disciplines involved. However, with some pre-planning and breaking [...]

Leveraging Google Real Time and Social Search

Posted on 01. Feb, 2010 by Pete Hollier in Search Optimization, Social Media

I have long been promoting a holistic approach to online marketing. I of course have met resistance from various individuals who have shown a difference of opinion.
I know of one "Social Media Guru" who has personally admonished me for my interest in Search Engines and their importance to the online visibility and overall performance [...]

SEO first Web Design second

Posted on 27. Jan, 2010 by Pete Hollier in Search Optimization

A typical scenario: First Contact
An email arrives or the phone rings and a potential client is on the other end. So often the conversation is something like:

"I have a web site it has been up for sometime but it is not getting much traffic what can we do"
"We have just completed a redesign of [...]

Web Visitors: Make Them Stick 10 Tips

Posted on 25. Jan, 2010 by Pete Hollier in Search Optimization, Web Usability

A great deal of financial and human resources goes into generating traffic to your web site. All too often when reviewing a web site I come across issues which affect the stickiness of the web site. To ensure your web site supports your business objectives, when you get your visitors to your site you must [...]