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Competitive Intelligence Discovery

Posted on 23. Jun, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media

Online marketing is becoming increasingly competitive. Organic Search listings, Social Media Marketing and Pay per Click advertising are all competitive environments. In such a competitive environment, advantages can be created by monitoring the on-line activities of competitors. Competitors web sites, the social web and Press Releases are among some of the many ways competitors [...]

WordPress Search Optimization Tune up

Posted on 18. Jun, 2010 by Pete Hollier in Search Optimization

Blogs and business what a great mix. A tool that benefits both Search Engine Optimization and Social Media Marketing programs by making content development, publishing and visitor engagement a task which many business’ are able to complete in-house..
Blog Search Engine Optimization
Regardless of the Blogging Platform, basic Organic Search Optimization principles apply::

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Sales Funnel Optimization

Posted on 08. Jun, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Web Usability

The end of the sales funnel is the final click to accomplish business goals and objectives. To do this, web sites must first assist visitors to navigate through the sales funnel. Have you had a close look at your sales funnels? It is easy to define the end, but where does the funnel begin [...]

Links The Search Engine’s Perspective

Posted on 25. May, 2010 by Pete Hollier in Pay Per Click, Search Optimization

There is no shortage of link building tips and tricks. Links are one of the most important SEO tasks due to Search Engines using the number and quality of inbound links as part of the Search Results ranking process. If your web site fails to build significant numbers of quality inbound links it [...]

Identifying visitors’ intent with keywords.

Posted on 19. May, 2010 by Pete Hollier in Keyword Research, Search Optimization

Pay per Click adverting requires a basic understanding of how humans behave when searching the Internet. What is going through the minds of Internet users as they enter keywords to find what they seek, and their reactions to the results they are served by the Search Engines. Developing a better understanding of user behavior [...]

Inbound Marketing Automation Overview

Posted on 13. May, 2010 by Eric Goldman in Pay Per Click, Search Marketing, Search Optimization

Inbound Marketing and Marketing Automation are relatively new fields representing a new way to market. Some people call the whole approach Marketing 2.0; we call it Inbound Marketing Automation or IMA.
As opposed to the old techniques of Outbound Marketing, Inbound relies on having your website get found on the web. Today, more than [...]

Prioritizing Web Site Promotion

Posted on 10. May, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media

The options available to promote businesses online are numerous, and often require the implementation of a variety of tactics. Many businesses in today’s hard economic times are not in a position to increase human and financial resources and therefore, must make do with the financial and human resources currently available.
The [...]

Improving Business Blog Performance

Posted on 02. May, 2010 by Pete Hollier in Search Optimization, Social Media

Make your Blog work for your business
Without doubt Blogs require two things commitment and time. Due to this it is an absolute necessity your Blog provides tangible benefits for your business.
To help you improve the performance of your business Blog I reviewed some performance tips, other than the standard keyword research and link building. [...]

Top 10 Blog Directories

Posted on 26. Apr, 2010 by Pete Hollier in Search Optimization, Social Media

A Blog without traffic obviously provides little or no return on investment for your business.
Obviously, content is the most important element which determines your Blog’s overall performance however, to gain the benefits of excellent content your Blog needs exposure and traffic.
There are numerous methods to increase Blog traffic all requiring some investment in human [...]

Search in a Social World

Posted on 20. Apr, 2010 by Pete Hollier in Search Optimization, Social Media

The search landscape is constantly changing, no longer is Search restricted to Search Engines. Increasingly Internet users are using the search functions available on Social Networking web sites. Web site visitors are as likely to find you or your web site using the search functions of Social Networks, as they are using the [...]