Identifying visitors’ intent with keywords.
Posted on 19. May, 2010 by Pete Hollier in Keyword Research, Search Optimization
Pay per Click adverting requires a basic understanding of how humans behave when searching the Internet. What is going through the minds of Internet users as they enter keywords to find what they seek, and their reactions to the results they are served by the Search Engines. Developing a better understanding of user behavior [...]
5 Must Do SEO Tasks
Posted on 13. Apr, 2010 by Pete Hollier in Keyword Research, Link Building, Search Optimization
No matter what you’re trying to achieve, there are always some must do tasks and SEO is no different. There is no doubt Search Engine Optimization is an ongoing process and in may cases lack of financial or human resources is one of the biggest hurdles faced by companies wishing to improve their web [...]
Social Media Content Optimization
Posted on 04. Apr, 2010 by Pete Hollier in Keyword Research, Social Media
Developing visibility online for your business’s activities is no longer restricted solely to Search Engines. Social Media is becoming increasingly important to achieving online visibility.
Social Media Optimization not only creates benefits for your Social Media Marketing Programs, but also has the potential to improve visibility in the Search Engine’s Real Time Search and [...]
Search Engine Optimization Getting Started
Posted on 15. Feb, 2010 by Pete Hollier in Keyword Research, Link Building, Search Optimization
Determining where to start an SEO program can be a daunting task. With so many different elements involved, deciding on just what should be done first can be far from easy. I get asked this question so many times I decide it was time to address this topic.
1, Firefox and SEO Plug-ins
The first step [...]
Increase Keyword Relevance Scores
Posted on 08. Feb, 2010 by Pete Hollier in Keyword Research, Search Optimization
Yet again the Search Engines are modifying their Search criteria with the results being evident in the Search Engine Results Pages (SERPs). I see increasing evidence of the importance of Keyword Relevance to a Searcher’s request in the SERPs.
While compiling a report for a client recently, the results indicated the keywords were very prominent [...]
Findable Web Site Development
Posted on 11. Jan, 2010 by Pete Hollier in Keyword Research, Link Building, Local Search Optimization, Pay Per Click, Search Optimization, Social Media
The Findable Web Site
How easy it is to find your web site is obviously a factor in determining how much value your business’s web site adds to your company’s bottom line. Being easier to find online than your competitors is an obvious competitive advantage and one which should be highly prioritized within your business [...]
Improving Keyword Research
Posted on 17. Dec, 2009 by Pete Hollier in Keyword Research, Pay Per Click, Search Optimization
Keyword Research Tools
Well finally new keyword research tools which actually offers something new and expands on the current offerings. I was fortunate enough to have a pre-release trial of Wordstream’s two new Free Keyword Tools The Keyword Niche Finder and The Keyword Grouper and was impressed that they in fact offered me functionality which [...]
Managing Keyword Research
Posted on 12. Nov, 2009 by Pete Hollier in Keyword Research, Pay Per Click, Search Optimization
Keyword Research Management
I have no idea how often I’ve said keywords are the foundation of all Web Promotion initiatives from Search Engine Optimization, Pay per Click and even your Social Media Marketing, keywords play a role in generating interest and visibility for your business’s web site.
Keyword Research and Management is fundamental to developing [...]
Pay Per Click Keyword Integration
Posted on 20. Oct, 2009 by Pete Hollier in Keyword Research, Pay Per Click
Keyword Integration and PPC
Pay per Click keyword integration throughout the advertising campaign in the, ad title, ad copy and all pages used in the conversion funnel have the power to attract the attention of the targeted market, and to encourage the completion of the desired business conversion.
Keyword research will have provided numerous keyword groups and [...]
Keyword Research and PPC
Posted on 15. Oct, 2009 by Pete Hollier in Keyword Research, Pay Per Click
Pay Per Click Keyword Research
Keywords are embedded into your business’s online activities, and Pay Per Click is no different. Good solid keyword research is a prerequisite to an effective Pay Per Click campaign, after all you will be paying for these words on a Per Click basis
Keywords are part of every aspect of your [...]
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