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Web Video Promotion Basics

Posted on 13. Oct, 2009 by Pete Hollier in Keyword Research, Search Optimization, Social Media

Web Site Video Promotion Basics
Video is a powerful tool in your business promotion tool kit.
To produce video for the web requires an investment of human and financial resources. To ensure a positive ROI for the company’s video production investment, the video must be optimized for optimum promotional opportunities.
In some [...]

Keyword Competitiveness Evaluation

Posted on 24. Sep, 2009 by Pete Hollier in Keyword Research, Search Optimization

Is Your Web Site Keyword Competitive?
The importance of keywords to your web site’s promotional initiative cannot be underrated. Proper keyword selection is required to ensure the web site reaches the identified audience to improve targeted web site traffic volumes.
Developing extensive keyword lists is time consuming, and demands a return on investment [...]

Keyword Research Expanding The List

Posted on 15. Sep, 2009 by Pete Hollier in Keyword Research, Search Optimization

Keyword List Expansion
The opportunities which await your company through developing an extensive database of keywords and phrases is immense. Sure, the top level keywords in most industries are increasingly difficult to achieve Search Engine Results visibility. However, by expanding keyword lists of topics, subtopics and so on, you discover niche keywords with reasonable [...]

Keyword Research First Steps

Posted on 09. Sep, 2009 by Pete Hollier in Keyword Research, Search Optimization

Keyword Research – The Beginning
In recent Blog Posts I have been promoting the importance of keywords. Since keywords play such an absolute fundamental role in all your online business activities I have decided a few Keyword Research tips were due.
Although keywords can be utilized in your Social Media and Pay Per [...]

Keywords are King

Posted on 01. Sep, 2009 by Pete Hollier in Keyword Research, Pay Per Click, Search Optimization, Social Media

Keywords are the Foundation
Oh great I sit down to write this blog, gave a quick thought to keywords and all they do and went “Oh no, I got it all wrong”
Here I was talking about “Content is King” in my last Blog Post and I thought about Keywords and I had to change my mind [...]

Keyword Relevancy and Authority

Posted on 09. Jul, 2009 by Pete Hollier in Keyword Research, Search Optimization

I recently read a comment on a discussion forum relating to a small business entrepreneur stating: Keyword research and Search Engine Optimization was not worth the investment or the time.”
Upon reading this statement my first couple of thoughts were:

I wonder what went wrong with this Search Engine Optimization implementation.
If this is how he feels [...]

Keywords and Social Media

Posted on 07. Jul, 2009 by Pete Hollier in Keyword Research, Social Media

The importance of keywords in Social Media Marketing
Keyword research, analysis and understanding the keywords and phrases utilized by Internet users to find the products, services and information they require is not only important to the business performance of your web site, but also a prerequisite to the success of your business’s Social [...]

Comprehensive Keyword Research Guidelines

Posted on 04. May, 2009 by Pete Hollier in Keyword Research, Search Marketing, Search Optimization

Comprehensive Keyword Research
What is the purpose of Keyword Research? I have asked that question to a number of web site owners and in essence I get the same reply which is “To discover what words people use to find something on the Internet” Which is absolutely correct.
However, I do consider this [...]

Keywords – The Foundation of all Things SEO

Posted on 15. Jan, 2009 by Pete Hollier in Keyword Research, Pay Per Click

Part 2 of Pay Per Click – The First Steps to Getting it Right
Read Part 1 of Pay Per Click – The First Steps to Getting it Right
Without doubt Keywords are the foundation of both Organic Search Engine Optimization and Pay Per Click Campaigns. The importance of relevant keywords and keyword phrases is [...]