Competitive Intelligence Discovery
Posted on 23. Jun, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media
Online marketing is becoming increasingly competitive. Organic Search listings, Social Media Marketing and Pay per Click advertising are all competitive environments. In such a competitive environment, advantages can be created by monitoring the on-line activities of competitors. Competitors web sites, the social web and Press Releases are among some of the many ways competitors [...]
Developing the Social Network
Posted on 17. May, 2010 by Pete Hollier in Social Media
Are you frequently discovering new customers or clients have pre-knowledge about you and your company by the time you review the first email or phone call regardless of whether or not your business actively participates in Social Networks?
Do you know where the information was found? Is the sentiment of the information [...]
Prioritizing Web Site Promotion
Posted on 10. May, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media
The options available to promote businesses online are numerous, and often require the implementation of a variety of tactics. Many businesses in today’s hard economic times are not in a position to increase human and financial resources and therefore, must make do with the financial and human resources currently available.
The [...]
Online Meetings with Dimdim
Posted on 05. May, 2010 by Pete Hollier in Social Media
Time is short, travel is expensive and working from a small town in the Canadian Rockies can at times make it difficult to meet with clients. In this situation a tool which enables the communication of ideas and examples with clients is an absolute necessity.
When I find a tool I particularly find beneficial, I [...]
Improving Business Blog Performance
Posted on 02. May, 2010 by Pete Hollier in Search Optimization, Social Media
Make your Blog work for your business
Without doubt Blogs require two things commitment and time. Due to this it is an absolute necessity your Blog provides tangible benefits for your business.
To help you improve the performance of your business Blog I reviewed some performance tips, other than the standard keyword research and link building. [...]
Social Media Change Management
Posted on 28. Apr, 2010 by Pete Hollier in Social Media
Although things change, in many ways they stay the same. Ten years ago many businesses were still resistant to developing a web presence. For some it was the technical challenges, for others the major issue was resistance to change in the way they do business.
The resistance to implement Social Media into the business’s marketing [...]
Top 10 Blog Directories
Posted on 26. Apr, 2010 by Pete Hollier in Search Optimization, Social Media
A Blog without traffic obviously provides little or no return on investment for your business.
Obviously, content is the most important element which determines your Blog’s overall performance however, to gain the benefits of excellent content your Blog needs exposure and traffic.
There are numerous methods to increase Blog traffic all requiring some investment in human [...]
Search in a Social World
Posted on 20. Apr, 2010 by Pete Hollier in Search Optimization, Social Media
The search landscape is constantly changing, no longer is Search restricted to Search Engines. Increasingly Internet users are using the search functions available on Social Networking web sites. Web site visitors are as likely to find you or your web site using the search functions of Social Networks, as they are using the [...]
Social Media Monitoring with UberVu
Posted on 19. Apr, 2010 by Pete Hollier in Social Media
I consider monitoring Social Media Marketing Programs to be one of the most difficult tasks. Determining the ROI of Social Media initiatives is difficult and will continue to be for quite some time, without initiating in-depth market research to determine your business’s reach and the overall sentiment within the social realm. [...]
Landing Page and Conversion Optimization
Posted on 07. Apr, 2010 by Pete Hollier in Pay Per Click, Search Optimization, Social Media, Web Usability
Before even considering conversion optimization it is imperative that your business has identified what is to be achieved via the web site as a whole, and then drill down to identify the objectives of each and every web page.
The question to ask about each web page is: What should this web page accomplish? When this [...]
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