Facebook For Business
Posted on 17. Mar, 2010 by Pete Hollier in Social Media
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It’s time to admit that I have been sitting on the fence regarding the benefits of Facebook for business. Lets face it, when it comes to business it is hard to beat the business orientation of Linkedin. In comparison Facebook is much closer to what we regard as being social. In many cases Facebook is [...]
Social Media and Search Optimization Integration
Posted on 14. Mar, 2010 by Pete Hollier in Search Optimization, Social Media
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Like it or not gone are the days when marketing a web site was straightforward. Complete some Organic Search Engine Optimization, push it along with some Pay per Click advertising and in most cases the web site would experience an increase in targeted web site traffic.
Search Engine Optimization (SEO) and Pay per Click (PPC) are [...]
Monitoring Social Media Marketing
Posted on 08. Mar, 2010 by Pete Hollier in Social Media
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Social Media Marketing performance monitoring is required to ensure your company benefits from the financial and human resources required to participate in the Social environment.
Including some basic Social Media Monitoring along side Google Analytics reports provides an indication of the effectiveness of your online promotional activities. Last week I published a Blog Google Analytic [...]
Twitter and Real Time Search
Posted on 01. Mar, 2010 by Pete Hollier in Search Optimization, Social Media
Web site owners are well aware of the importance of Twitter to Social Media programs. Due to the implementation of Real Time Search, Twitter now also benefits Organic Search Engine Optimization programs.
The top 3 Search Engines Google, Yahoo and Bing all have agreements with Twitter to access up to the minute Tweets for [...]
Web Site Traffic Generation
Posted on 24. Feb, 2010 by Pete Hollier in Pay Per Click, Search Marketing, Search Optimization, Social Media
Regardless of whether your web site has just gone live or has been online for a significant period of time proactively generating traffic to your web site is imperative. Build it and they will come is not an option, the Internet is much to populated with competing web sites, online games and Social Networks to [...]
Holistic Web Site Development and Promotion Process
Posted on 03. Feb, 2010 by Pete Hollier in Search Marketing, Search Optimization, Social Media, Web Usability
The Holistic approach is an uncomplicated common sense approach to the web site development and promotional life cycle.
Holistic: “Emphasizing the importance of the whole and the interdependence of its parts.” (Dictionary.com)
The philosophy of a holistic web site can be somewhat overwhelming due the numerous elements and professional disciplines involved. However, with some pre-planning and breaking [...]
Leveraging Google Real Time and Social Search
Posted on 01. Feb, 2010 by Pete Hollier in Search Optimization, Social Media
I have long been promoting a holistic approach to online marketing. I of course have met resistance from various individuals who have shown a difference of opinion.
I know of one "Social Media Guru" who has personally admonished me for my interest in Search Engines and their importance to the online visibility and overall performance [...]
Web Site Optimization and Performance Measurement in 2010
Posted on 20. Jan, 2010 by Pete Hollier in Search Optimization, Social Media
There are so many Search options available that stating you are Ranking No. 1 for a keyword and phrase is not a realistic measurement of performance. Ranking well in Google is still critical however, as a broad method of determining performance it has become somewhat meaningless.
The Varied Methods of Search
There are numerous types of Search [...]
Twitter for Media Relations
Posted on 12. Jan, 2010 by Pete Hollier in Social Media
Introducing Amy Dean of Keyword Communications
I must admit I at times lack the patience required to leverage Twitter to its maximum potential, so when I was lucky enough to meet and get to know Amy Dean an old media relations maven who is thriving in the new world of social media, I knew I just [...]
Findable Web Site Development
Posted on 11. Jan, 2010 by Pete Hollier in Keyword Research, Link Building, Local Search Optimization, Pay Per Click, Search Optimization, Social Media
The Findable Web Site
How easy it is to find your web site is obviously a factor in determining how much value your business’s web site adds to your company’s bottom line. Being easier to find online than your competitors is an obvious competitive advantage and one which should be highly prioritized within your business [...]
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