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Holistic Web Site Development and Promotion Process

Posted on 03. Feb, 2010 by Pete Hollier in Search Marketing, Search Optimization, Social Media, Web Usability

The Holistic approach is an uncomplicated common sense approach to the web site development and promotional life cycle.
Holistic: “Emphasizing the importance of the whole and the interdependence of its parts.” (Dictionary.com)
The philosophy of a holistic web site can be somewhat overwhelming due the numerous elements and professional disciplines involved. However, with some pre-planning and breaking [...]

Web Visitors: Make Them Stick 10 Tips

Posted on 25. Jan, 2010 by Pete Hollier in Search Optimization, Web Usability

A great deal of financial and human resources goes into generating traffic to your web site. All too often when reviewing a web site I come across issues which affect the stickiness of the web site. To ensure your web site supports your business objectives, when you get your visitors to your site you must [...]

Importance of Web Site Usability

Posted on 01. Dec, 2009 by Pete Hollier in Web Usability

Do you help or hinder your web site visitors?
Lets face it, if a web site visitor has difficulty using your web site they are gone. Why stay? There are no shortage of options for Internet Users.
However, even with this being the case Web Site Usability is often overlooked completely, or completed only as an [...]

Social Media Marketing Website Usability

Posted on 29. Sep, 2009 by Pete Hollier in Social Media, Web Usability

Usable Social Media Marketing Web Sites
The Internet is constantly changing, businesses have to change, to remain competitive. What was once considered a leading edge business web site fails in comparison to the web site functionality currently expected by Internet users.
The business web site is the hub of your company’s business [...]

Holistic Conversion Rate Optimization

Posted on 21. May, 2009 by Pete Hollier in Search Marketing, Search Optimization, Web Usability

Converting Web Site Traffic
There are numerous benchmarks used to determine how web site is performing such as:

Traffic volumes
Time on site
Return visitors

However, the true benchmark of how your web site is performing is how well traffic and visitors are converting to the web site goals identified by your business.
What is your web site’s conversion rate? This [...]

Website Usability Testing

Posted on 25. Feb, 2009 by Pete Hollier in Web Usability

Website Usability Testing – The Process
The last blog post Prioritizing Web Usability briefly looked at why prioritize web usability and also gave an outline of some of the more important web usability issues.
However, we can talk about what should be and how we should do this or that, but the only way [...]

Prioritizing Web Usability

Posted on 23. Feb, 2009 by Pete Hollier in Web Usability

Prioritizing Web Usability
Prioritizing web usability should be one of the first considerations of web site design. However, unfortunately this is often not the case. More often than not, the various stake holders who have an interest in the web site design are to busy prioritizing their specific interests to give reasonable [...]

Web Design Usability and Your Website

Posted on 21. Dec, 2008 by Pete Hollier in Web Usability

Web Design and Usability
Do you want your web site to be productive for your company?
I would be surprised if the answer wasn’t yes!
Many businesses are missing the competitive edge over their competitors, in the economic times we currently experience, achieving competitive superiority is paramount to the success of your online business.
Web Design [...]