Now allow me to say what is really bugging me. “I hate social media”

It’s just a layer of useless garbage that business people have to apply resources and expense to in order to compete in the Internet world. LinkThis, FaceCrap that, YouBoob idiot. Yes I understand the value of these mediums and the power they have to drive traffic but goodness why do we have to keep complicating things?

Oh BTW, nice article Pete.

Since I’m following this conversation both here and on Plaxo – http://www.plaxo.com/events/show/227834330571?src=email&et=7&el=en_us&key=4bd840a7320230caf465fedbc9e8f2acec29becd#comments – please, forgive any/all overlap and/or duplication of points.

Yes, of course, good content is an essential part of the foundation to being found on the ‘Net – without it on what would those search engines have to feed?!

However, once you begin to bring into this conversation branding, marketing, buzz, social media, public relations, business networking, viral, WOM, etc., that (somewhat) “simple” foundation of “good content” becomes overflowing and stuffed to the gills.

What’s an e-preneur to do with all this information and all these possibilities?

Begin with the essentials – which brings me (and, you, it seems) back to good content. While the older adage “Content is king” is still true (and will aways be true on the WWW), Rolando, Julliete, Gary and many others know that a king without a full and functioning “court” has little or no power at all. …and, so it is with content. Start with that good content, explore what works best for you to be found and — keep your clients satisfied when they find you (by whatever means)and enjoy the journey.

Thanks, again, for this, Pete ~

Dance on…

Jessan

There is no silver bullet and just putting up good content is like rowing a boat with one oar.

We know that at the end of the day, a web site is just like any other business property. It requires maintenance, marketing and, above all else, needs to offer something of value to its visitors. Nothing new there; it just takes work and dedication.

Thanks again for sharing your views.

My prediction is that Content Kings will be replaced with those that give Personal Customer Service. A human being answering the phone. Easy contact means through websites. A help desk that you don’t have to wade through a million posts in an online database to find a phone number.

The personal touch will make a come back and those who give it will reign once again, as they should!