Comments on: Measuring ROI of Social Media – Another Perspective

By: Lessons I Learned Today 6/24/09 – We Are the Owners of Corporate America and Should Act Like It. « Applied Entrepreneurship

Mon, 20 Jul 2009 03:42:13 +0000

[...] *Measuring ROI of Social Media – Another Perspective [...]

By: Danny Broadway

Danny Broadway — Tue, 12 May 2009 20:27:00 +0000

I always enjoy your information and want to first say I agree with your points not only here but in your original blog. The dirty side to this is that it does have a long term focus and payoff. In this economy that is hard to sell. Some companies don’t have that long with the dollars they have left.

We(Yepser Internet Strategy) continue to try and find more ways to bring a more immediate reach without coming off “pushy” or sounding too sales focused within the community. Let me know if you have any ideas?!?!?

By: How to Get Six Pack Fast

How to Get Six Pack Fast — Wed, 15 Apr 2009 15:03:34 +0000

I read your posts for a long time and should tell you that your posts always prove to be of a high value and quality for readers.

By: Jason Cormier

Jason Cormier — Mon, 02 Feb 2009 18:41:08 +0000

Thanks for this post. To echo Steve Dodd’s sentiments: “What I’m looking for is a credible study on the economic impact of consumer activity using social media across various industries. Our industry needs tangible ammunition to show companies the impact of social media on their business.”

We (Room214) are working diligently on contributing to such studies – and believe one path to success is tying social media measurement alongside existing customer service and/or CRM standards. In many cases, ROI has established benchmarks here, and the conversation is different from an ad equivalency approach.

By: Social media ROI | website usability consultants: evaluation, testing, training - Dunedin NZ | usable! brand

Mon, 02 Feb 2009 07:37:32 +0000

[...] Measuring the ROI of Social Media [...]

By: Kathy Toth

Kathy Toth — Fri, 30 Jan 2009 11:45:29 +0000

I am monitoring my growing followers, see my friends come and add pictures to flickr.com but I have yet to see an Ann Arbor real estate sale as a result. To that end, I will try to add value to my network for referrals and clients. @annarborrealtor

By: Ken Oatman

Ken Oatman — Wed, 28 Jan 2009 22:34:54 +0000

I have NEVER been able to think about measuring ROI on my hard-to-explain Tweets, now I have the simple tools to make it so. Thanks, Captain!

By: Morning Edition - Jan 28, 2009 « Sazbean

Morning Edition - Jan 28, 2009 « Sazbean — Wed, 28 Jan 2009 13:34:30 +0000

[...] Measuring ROI of Social Media – Another Perspective (SEO Wizardry) [...]

By: Kaye Olule

Kaye Olule — Wed, 28 Jan 2009 09:44:32 +0000

Spot on regarding ROI. I think on the whole ROI in social media is misunderstood but this illustrates changing methods of assessing ROI. This may apply in other marketing communications also.

By: Tom Leatherby

Tom Leatherby — Tue, 27 Jan 2009 20:45:57 +0000

Great article. It was to the point and I actually learned something.

Thank you!