SEO Website Content

Posted on 10. Mar, 2009 by Pete Hollier in Search Optimization, Social Media

SEO Website Content Development

Seo website content is possibly the most important SEO and web site element. Content is what captivates your audience and the Search Engines. All too often the web site’s content is developed with little consideration to the impact content has on the overall business performance of the web site and Search Engine results.

Seo Website Content – Media Options

As the Internet matures the options for various media types expands. In early internet days prior to the popularity and affordability of high speed internet the majority of content was text and the image files were highly “web optimized” to download quickly.

The popularity of high speed internet services increased the options of  web site media to be used, including audio and video. The web is now a highly interactive and entertaining media.

The use of various media as seo website content is highly beneficial to both your website visitors and Search Engines, Google does notice when a website uses various types of web media within the seo website content and adjusts Search Engine results accordingly. Increasingly video is appearing in the top results of Search Engine Results Pages (SERPs) I just wish I was not so camera shy so I myself could benefit from the powerful promotional tool.

Seo Website Content – The Written Word

Without doubt the most popular content is still based on the written word, with photographs and graphics close behind. Therefore the focus of this blog post with regards to SEO website content is the written word, and how best to utilize this as SEO website content.

Seo Content Writing

Writing for the web and SEO is not straight forward, to get it right for both humans and Search Engines takes some practice and consideration of numerous factors.

It is often said, develop content for humans and the Search Engines will take notice as a matter of course. I do not agree with this statement in its entirety.

I think a better way to consider this is to develop web site content for humans (your customers) and then give careful consideration to the specific requirements Search Engines consider when crawling and indexing web sites.

Seo Website Content – For Humans

A blog post is not the place to get into great depth on a topic but below are basic guidelines to get you started.

Simplicity of Language

Keep it simple and write in plain language to assist your visitors to understand what you are trying to communicate. It’s best to stay clear of industry terms and jargon unless you are offering very technical services and require this information to inform clients of your product or services. If it is necessary to use technical terms it is advisable to provide a glossary of terms.

More often than not within a business website environment the message trying to be conveyed is a marketing message aimed to sell or provide the consumer with the information required to develop informed purchasing or service selection decisions. By keeping it simple the message is easier to read and therefore more likely to be read in its entirety and thus be effective.  

Write to Scan

Without doubt internet users skip read or scan the content. Just think of how you personally read content on the Internet. On arrival to a web page a web visitors very quickly scan the web page to determine if the page content has any value to them. If the decision is yes it is likely they will read in more detail but that does not mean every single word. If the scanning provides the impression the content is of little interest that visitor is gone as fast as they can click back to the SERPs.

The most impatient person in the world is an internet user. Wants and wished need to be catered to almost instantly.

To assist with ensuring the content is easily scanned:

• Use meaningful headings
• Keep paragraphs short
• Use concise writing
• Use billet points

Seo Copywriting Service

The professionalism of the content is essential to the readability of SEO website content. If you or someone within the company does not have the ability to write effective information based content, then do not hesitate to hire a professional SEO Copy writing service.

Seo Website Content – Information Architecture

Information Architecture is an an important topic for both web development and effective SEO website content. Information Architecture should consider the overall information requirements of the web site, and also consideration should be given to on page layout of information and content.

My golden rule is one page one topic.

Seo Website Content – The Search Engine

If good high quality content has been developed in the previous stages the final touches to impress the Search Engines is a simple task

SEO Website Content – Keywords and Keyword Phrases

Keywords play an important role in the final Search Engine results. Obviously the “One page one topic” rule will determine the general keywords required to achieve content relevancy for the specified topic.

Keyword research is required to discover keywords which have high monthly search volumes and relatively low competition. For more information on keyword research you may be interested in reading the blog post Keywords – The Foundation of all Things SEO. If you should need additional assistance Keyword Professional Research is a primary service of SEO Wizardry.

Keyword and Keyword Phrase – Content Integration

When relevant keywords have been selected integration into the content is a simple matter. However, integration of keywords into content in a natural manner is important and should be a major consideration in the content development process.

On completion of keyword integration the following Search Engine friendly techniques should be completed:

• Keywords used in URL
• Keyword used in Page Title
• Keywords used in Description META tag
• Keywords used in Keyword META tag ( No need to stuff this tag use only the one or two keywords used on the page)
• Keywords used in HTML Heading tags H1, H2……..
• Use Bold and Italics strategically with keywords and keyword phrases

Try the above methods out and with a bit of practice and monitoring of the results of your selected keywords and phrases in SERPs you will soon discover how effective SEO Website Content development will assist you to improve your web site’s results in Search Engine results when combined with other SEO techniques.

SEO requires many techniques working together to be effective just one method won’t provide the results you require. However, developing top SEO website content is a fantastic first step.

Written by: pete@seowizardry.ca a Search Engine Optimisation Consultant

Want to use this content on your web site?

If you would like to use this article on your web site please contact pete@seowizardry.ca for an html version. All I request is you provide Seo Wizardry with a reference to this article and provide a link back to www.seowizardry.ca