Comments on: The “Intangible” Benefits of Social Media http://seowizardry.ca/The_Wizards_Blog/the-%e2%80%9cintangible%e2%80%9d-benefits-of-social-media/ SeoWizardry's Web Site Performance Blog Wed, 17 Mar 2010 15:02:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Olivier Riviere http://seowizardry.ca/The_Wizards_Blog/the-%e2%80%9cintangible%e2%80%9d-benefits-of-social-media/comment-page-1/#comment-86 Olivier Riviere Sun, 08 Feb 2009 08:51:22 +0000 http://seowizardry.ca/The_Wizards_Blog/?p=65#comment-86 Betty, I agree with you but with a caveat, when using social media - and more generally in modern brand building - establishing and maintaining the dialog must prevail. Brand equity and demand generation come as a consequence. If you drive social media too much like a lead generation campaign, it won't work. PR & marketing people need to watch themselves here and adapt (and it is a soft wording) their behaviour. Geoff, I fully agree with you, selecting the right sites and blogs is critical. The analytics tools described in the link can help a tremendous lot (but have a cost). Another key question is what I call "join or create". "Join" means that you join established forums and become part of their community. "Create" means that you establish your own community and blog. As a rule of thumb, I would claim that it is better to do both. Betty,

I agree with you but with a caveat, when using social media – and more generally in modern brand building – establishing and maintaining the dialog must prevail. Brand equity and demand generation come as a consequence. If you drive social media too much like a lead generation campaign, it won’t work. PR & marketing people need to watch themselves here and adapt (and it is a soft wording) their behaviour.

Geoff,

I fully agree with you, selecting the right sites and blogs is critical. The analytics tools described in the link can help a tremendous lot (but have a cost). Another key question is what I call “join or create”. “Join” means that you join established forums and become part of their community. “Create” means that you establish your own community and blog. As a rule of thumb, I would claim that it is better to do both.

]]> By: Geoff Shier http://seowizardry.ca/The_Wizards_Blog/the-%e2%80%9cintangible%e2%80%9d-benefits-of-social-media/comment-page-1/#comment-62 Geoff Shier Fri, 30 Jan 2009 14:19:25 +0000 http://seowizardry.ca/The_Wizards_Blog/?p=65#comment-62 I personally believe that the only caveat in here is the site(s) you choose. Certain social sites are more valuable than others and certain sites could be poisonous if used inappropriately (the measure of appropriateness is generally guided by the demographics of the common users of the site). I personally believe that the only caveat in here is the site(s) you choose. Certain social sites are more valuable than others and certain sites could be poisonous if used inappropriately (the measure of appropriateness is generally guided by the demographics of the common users of the site).

]]> By: Betty Hakes http://seowizardry.ca/The_Wizards_Blog/the-%e2%80%9cintangible%e2%80%9d-benefits-of-social-media/comment-page-1/#comment-60 Betty Hakes Thu, 29 Jan 2009 23:01:00 +0000 http://seowizardry.ca/The_Wizards_Blog/?p=65#comment-60 Thank you for an excellent blog post. I will go on further to say that I believe social media is about ... - building your company and/or personal brand - positioning yourself as a subject matter expert - creating a call to action to your products/services and events - increasing your customer base Keep the posts coming! -Betty Thank you for an excellent blog post. I will go on further to say that I believe social media is about …
- building your company and/or personal brand
- positioning yourself as a subject matter expert
- creating a call to action to your products/services and events
- increasing your customer base

Keep the posts coming!

-Betty

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