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Web Design Optimization in 2009

Posted on 02. Feb, 2009 by Pete Hollier in Search Optimization

As you read this your, Organic Search Engine Results are changing, they may be minor changes or they may be significant. The Internet environment is so fast to change it imperative your business and your Search Engine Optimization Program is able to change and evolve quickly.

Search Engine Optimization Analysis must be constantly completed either by, Search Engine Optimisation Consultants or someone within your business who has been educated in at least the basic fundamentals of Search Engine Optimization.

Web Design Optimization – The Content

In my opinion in many ways 2009 is going to be about getting back to the basics of Organic Web Design Optimization. This includes both your business web site and your business blog, the principles are the same.

I spend considerable time online continually researching Search Optimisation discovering the latest trends and what works on Google. The most important feedback I am obtaining is, content will be one of the heavily weighted web design elements considered by Google in it’s assessment of how well to rank a page in Search Engine Results Pages (SERPs).

Fresh content and Keyword rich content will be the driving force behind obtaining good results in the coming year. This content will affect you’re:

• Link building performance
• Social Media Popularity
• Web Site Performance Statistics
• Search Engine Results

Web Design Optimization – The Organics

With content becoming increasingly important to your overall Search Engine Results. Ensuring the Organic Web Design Optimization issues are addressed and properly completed is critical. These basics are not all that difficult to master provided you spend some time learning about them and how they affect Search Engine results

Web Design Optimization – The Keyword Research

Oh oh here I go again on Keywords, those of you who are regular readers have by now gotten the idea of how important keywords are for everything in your Web Design Optimization program.

Ok yes I complete Keyword Professional Research and recommend you get someone with experience to complete this task as there are more than a few tricks and techniques which can be used to find those highly competitive keywords with reasonable Search Volumes each month. However, if you do this work yourself you may find a few tips on this blog post Keywords–The Foundation of all Things SEO and also keep posted as I suppose it is time that I delve into this topic deeper in the near future.

The one piece of advice I will provide here is, the time spend on building an extensive list will be worth every minute you spend on this task, I am not sure how many Keywords I have developed for my own niche but can assure you it is well in excess of a 1000 keywords and phrases.

Web Design Optimization – The Page Structure and HTML

When the keywords have been selected and integrated into high quality, high relevancy and keyword rich content it will need to be structured within the web page or blog in a Search Engine friendly manner which includes:

• Page URL: Integrate your keyword/phrase into the web page’s URL
• Page Title: Use your keywords in the page title
• Meta Keywords Tag: Include keywords in Meta tag, ensure the keywords are on the page. There is nothing to gain by stuffing this tag with every conceivable keyword
• Page Description: Keyword near the beginning of your page description which is seen in the Search Engine Results underneath the title. Max 150 Characters including spaces.
• Topic Headings: Use headings in a similar way you would use heading in a report, be sure to include keywords in Headings. HTML heading tags are H1,H2, H3, H4

 Organic Web Design Optimization in 2009 – In Conclusion

Back to basics Web Design Optimization works with perseverance and commitment. Ensuring your Web Design Optimization sticks to the basics in the coming year will assist you to increase your web site traffic, your web site’s Social Media popularity and your Search Engine Results for both your company Web Site and Blog

And if you need a little advice along the way check with one of the many Search Engine Optimisation Consultants to see if your on the right track. I suppose the term consultant is key here, many will offer you an advisory service which meets your needs as apposed to a full optimization program.

Good Luck now’s the time to get your site rocking!

Written by: pete@seowizardry.ca – Search Engine Optimisation Consultants

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