Web Video Promotion Basics

Posted on 13. Oct, 2009 by Pete Hollier in Keyword Research, Search Optimization, Social Media

Web Site Video Promotion Basics

Video is a powerful tool in your business promotion tool kit.

To produce video for the web requires an investment of human and financial resources. To ensure a positive ROI for the company’s video production investment, the video must be optimized for optimum promotional opportunities.

In some cases the Video will go viral and spread naturally however, in most cases Video is much like any other web media and faces strong competition for Internet users attention.

In such a competitive market place video promotion requires the use of all methods and techniques applicable to your business and market. In general this means a Video Promotion Program which includes Social Media Marketing and Search Engine Optimization.

One of the primary consideration when producing and promoting Video for the web is consistency of information regarding the video with regards to Titles, Keywords and Descriptions..

Video Keywords and Production

The topic of the video should be based on highly relevant keyword topics. The consistent use of the primary keyword phrase and naturally associated keyword phrases is required throughout the entire video process, from conception to promotion.

Upload to your web site first

Once the Video is complete and ready to upload, I recommend the first place the Video is uploaded to is your business web site. If the video is included in a Blog post it is a simple solution to use a service such as Ping-o-Matic to notify Search Engines of the new content and this is a good time to update and upload the Video Site Map to Google.

I consider it important the Video is associated with your business web site first and the Social Video sharing web sites second by the Search Engines. Copyright infringement is prolific and I consider it important to have the video first posted on your business web site to fortify your claims to copyright should the issue ever arise.

Video and Your Web Site

1. Store in a directory named video. www.your-web-site.com/video/keyword-file-name
2. Embed video in web page with relevant content and keywords or a transcript of video content
3. Provide at least one thumbnail screen shot for inclusion in the Search Engine Results Pages
4. Create and submit Video Site Map

Video Sharing Sites and Your Video

With the popularity of Video Sharing Web Sites, ensuring your Videos are available on the leading Video Sharing Web Sites is a prerequisite to success, you must broadcast your videos. Some SEO professionals are of the opinion, that you should have your video posted on as many Video Sharing Sites as possible to obtain your audience, increase the potential for traffic and obtain those valuable back-links for your web site.

I agree with the benefits of sharing your video however, it must be considered how the Search Engines view multiple postings. If you were to use this method with any other type of media online you can be assured the content would be identified as possible spam. So why not video?

Time as always must be a consideration, to upload the video file and fill in all the required online forms can be a time consuming process. Therefore, I prefer to recommend businesses focus their efforts on the main stream Video Sharing and Social Media web sites.

For example purposes I will use YouTube, the process will be similar with most video sharing web sites:

1. Login to your you tube account and upload video
2. Following prompts and fill in the requested Video information. Keep in mind your keywords and remain consistent with the original version stored on your web site.
3. Provide links from the Video to relevant content on your company’s web site.
4. Add additional text links where possible always remembering to be consistent in keyword usage.

Some of the more popular Video Sharing Web Sites include:

The Last Word

Video offers enormous potential for all web site owners. Video, like all other web site content must be done with professionalism in mind. Quality always counts, as does relevant content.

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Written by: pete@seowizardry.ca a Search Engine Optimization Consultant

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