Video has the twin advantages of being highly viral and extremely mobile (think iPods).

1–News releases (which can also be posted on Web sites) have been around for a long time, of course.

2–Creating a video and puting it up on YouTube is becoming more commonplace….

3– …but many forget the other video-sharing sites, such as Vimeo, YahooVideo, Revver, VideoJug, Break and Rocketboom.

4–Even fewer bother to submit their content to the video search engines, such as Truveo, Blinkx, foooo (//en.foooo.com), Pixsy, Clipblast and Metacafe.

Other worthwhile tactics:

5–Webcasts of streaming video

6–Creating a vlog (streaming-video blog) and posting it to YouTube

7–To get your vlog disseminated to microblogs such as Twitter, place it onhttp://seesmic.tv/

8–Create vcasts (video podcasts) and host them on a Web site

9–Mob vlogs (mobile video blogs)-

10–Videotape speeches and other live presentations for posting on YouTube and as vlogs, vcasts, etc.

11–Sufficiently viral videos can be promoted on viral-content hosts such as Viralmonitor

12–VOD (video on demand) can be leveraged to market to/support site visitors by disseminating a range of content such as distance-learning “Webinars,” coaching tutorials, how-to videos, manuals/guides/tips, online meetings & summaries, and training sessions for marketing & sales.

13–Purchased ad placements in video search-engine results

14–Google’s Ad Platform for games

15–Paid or pro-bono charity billboards inserted into 3-D virtual-reality games…

16–…as well as in virtual multiverses such as Second Life

17–Machinima (Japanese for using games to make movies within the real-time 3D virtual world of the game)

18–Nonprofits will benefit from the YouTube Nonprofit Channel Program, enabling them to connect with supporters, volunteers and donors with their own designated (and free) channel.

19–Few people realize how easy getting their own TV program on community public-access TV stations can be. Many local cable companies offer free (or very inexpensive rental) use of their studios & cameras, which can be used to create a TV infomercial or interview program. Your video content can then be hosted on a Web site…

20– …and even turned into a DVD, which can be sold or given away online.