Search Engine Optimization
Slap Happy -The World of SEO is Changing. The world of SEO is changing. Fast. Google is changing. Fast. The company with the informal corporate motto "Don't be evil" is increasingly though of as evil - well, at least by Internet Marketers. In reality, the changes are not entirely bad - especially for consumers and folks that use search engines (which pretty much covers everyone in the developed world), but it is especially good for…
Consumer Search Satisfaction Lately when searching Google I've had a few grumbles about the search results Google's been delivering. I'm beginning to wonder what's going on at Google, as the algorithm just doesn't seem to be working at times, or possibly working to well. Maybe Google's placed so much focus on the Facebook threat and a need for Google to provide a plausible Facebook alternative that Search has been put on that back burner at…
Top 10 Blog Directories A Blog without traffic obviously provides little or no return on investment for your business. Obviously, content is the most important element which determines your Blog's overall performance however, to gain the benefits of excellent content your Blog needs exposure and traffic. There are numerous methods to increase Blog traffic all requiring some investment in human and in most cases financial resources. As part of your Social Media Marketing Program you…
Social Search Cocktail The Social Search Environment A 2 part review of the current Social Search environment When Social Buzz began The influence your Social Media Marketing has on your online visibility has been increasing for the last 18 to 24 months. In late 2009 both Google and Bing began to consider elements of "Social Content" and Social Network Structures when determining where to place pages in reply to a Internet user's search query. Not…
Wordpress Search Optimization Tune upBlogs and business what a great mix. A tool that benefits both Search Engine Optimization and Social Media Marketing programs by making content development, publishing and visitor engagement a task which many business' are able to complete in-house.. Blog Search Engine Optimization Regardless of the Blogging Platform, basic Organic Search Optimization principles apply:: Keyword research is required to target the Search Engine traffic you've identified as your audience. Integration of Keywords…
Links The Search Engine's PerspectiveThere is no shortage of link building tips and tricks. Links are one of the most important SEO tasks due to Search Engines using the number and quality of inbound links as part of the Search Results ranking process. If your web site fails to build significant numbers of quality inbound links it is likely to continue to get unremarkable Search visibility. Link Building is a long term, time consuming task.…
Identifying visitors’ intent with keywords Pay per Click adverting requires a basic understanding of how humans behave when searching the Internet. What is going through the minds of Internet users as they enter keywords to find what they seek, and their reactions to the results they are served by the Search Engines. Developing a better understanding of user behavior is an important step in improving the performance of not only paid search marketing programs but…
5 Must Do SEO Tasks No matter what you're trying to achieve, there are always some must do tasks and SEO is no different. There is no doubt Search Engine Optimization is an ongoing process and in may cases lack of financial or human resources is one of the biggest hurdles faced by companies wishing to improve their web site's business performance. The 5 Most Important SEO Tasks If I had to suggest an absolute…
