Search Marketing
Pay per Click Quality ScoresHigher Quality Score = Higher ROI High quality score Pay per Click ads drive advertisements higher in search results achieving first page results at lower Cost per Click. Applying some Organic SEO strategies to Quality Score, is a step towards improving Quality Scores and Campaign ROI. Quality Score and Organic SEO There are similarities in the Search Engine's Quality Score and Organic Search algorithms. Many of the elements used to evaluate…
Pay Per Click Getting StartedAs my regular readers know I promote a holistic approach to web site development and promotion. Although I am not a great fan of Pay per Click advertising, in certain situations such as a new web site or promoting a specific product or service, PPC is the ideal approach providing attention to detail is at the forefront of the advertisers mind. Pay per Click: A mine field Pay per Click advertising…
Increase Keyword Relevance Scores Yet again the Search Engines are modifying their Search criteria with the results being evident in the Search Engine Results Pages (SERPs). I see increasing evidence of the importance of Keyword Relevance to a Searcher's request in the SERPs. While compiling a report for a client recently, the results indicated the keywords were very prominent in the Page URL, Page Title and the META Description. Although this is nothing new, what…
Pay Per Click advertisers only pay when an advertisement they placed on a Search Engine, Web Site or Blog is clicked to access the advertised content. PPC is effective when properly managed. However, there are pitfalls which must be considered before initiating any Pay Per Click programs. These include: If not properly managed Pay Per Click can be expensive It's possible to get involved in a bidding war drastically increasing PPC costs Advertisements placed on…
Pay Per Click Keyword Research Keywords are embedded into your business's online activities, and Pay Per Click is no different. Good solid keyword research is a prerequisite to an effective Pay Per Click campaign, after all you will be paying for these words on a Per Click basis Keywords are part of every aspect of your Pay Per Click Program and necessary to meet your customers expectation throughout the conversion funnel, after all these are…
PPC Click Fraud Forewarned is Forearmed Although Pay Per Click Campaigns offer businesses an effective method to increase targeted web site traffic and web site conversions, PPC campaigns must be entered into with considerable caution due to the prevalence of Click Fraud. The Motivation There are various reasons why click fraud occurs, the primary reasons being: Generate an illicit income To undermine the competitiveness of competitors The Methods The methods utilized by the fraudsters range…
10 Ways To Improve PPC Campaigns Achieving High ROI Pay Per Click Campaigns Ensuring a positive ROI for your Google Adword's campaign requires attention to detail. Following a few simple steps has the potential to dramatically improve the profitability of your Google Adword's campaign. 1. Defining and Tracking Campaign Objectives Before any ad campaign can be successful, the goals and objectives must be clearly identified. Typical objectives of a Pay Per Click campaign may include:…
Are the terms SEO / SEM Outdated? For quite sometime I have felt the services provided by SEO / SEM companies need to be expanded. The primary focus must still be Search Engine Optimization. However, the industry as a whole should be considering and working to resolve all web site issues which affect business performance in conjunction with web site designers, developers and owners. I personally feel the industry of SEO / SEM is a…
