Keywords and Google Analytic If you're not checking and leveraging the keywords found in your Google Analytic reports, you're missing out on some of the best web visibility opportunities available. Sure its great to chase the popular and high value keywords like every other business in your niche. However, all to often obtaining visibility for this keyword type can become expensive and time consuming, while keywords which are currently on Search Engine's radar and delivering…
Managing Social Media Updates Google Plus, a welcome "new entrant" into the Social Networking scene. This time right from the start Google has it right, a nice clean interface , and the potential to add an endless variety of new tools as time progresses. All good news right? Well you would of thought so but ...... Where are we going to find the time to manage another Social Network, and one that cannot be ignored…
Top 10 Blog Directories 2011 Blogs have an excellent rate of Return on Investment. Blogs offer the ideal opportunity to develop high value content which is of interest to not only your targeted audience but also Search Engines. However, write it and they will come just doesn't work in today's competitive Internet environment. Blog Directories are Social Blog Directories add an important element to your web site traffic generation and search engine optimization programs. Listing…
Google + and Business Google + has yet to introduce business accounts however, this certainly doesn't mean enterprising business owners and management cannot begin to leverage Google's new Social Network. In fact getting in on the ground floor ahead of your competition will have benefits as this network grows and prospers. Social Media Experience One big advantage businesses have with the introduction of Google + is the Social Media experience gained with other Social Networks.…
Google Plus ReviewedGoogle Plus Its a Start Well its been some time in coming and a couple of false starts, but Google is finally taking Facebook head on in the Social Networking Wars. Its People Only Currently Google Plus is only for individual accounts, apparently business accounts and services will be introduced later in the year. As a Social Network Google Plus pretty much looks and feels like Facebook. The view of my "Streams" in…
Social Media Change ManagementAlthough things change, in many ways they stay the same. Ten years ago many businesses were still resistant to developing a web presence. For some it was the technical challenges, for others the major issue was resistance to change in the way they do business. The resistance to implement Social Media into the business's marketing and promotional programs in many cases suffers from the same fate, resistance to change. The consumer's habits…
Google vs Facebook The Social Network WarsWill Google ever get Social? There's no doubt Google has, and will have for the foreseeable future a majority share of the search market. But this is not enough, in addition to Search,Google wants to be the go to place for Social Media. In other words everything online. Take a moment and consider the products offered by Google which in most cases are free. Free is a big thing…
Social Media The mistakes we makeIs it any wonder that many businesses are still trying to get comfortable with Social Media Marketing, you hear both success and horror stories from those new to Social Media. In many cases those facing difficulties are making similar mistakes. So often Social Media Marketing is approached in a tentative, fragmented manner due to lack of understanding and managerial commitment. Strategic Planning Strategic Planning is often overlooked in favor of…
