Building Link Popularity
Building link popularity is one of the most difficult and also one of the most beneficial Search Engine Optimization techniques. SEO Link building is complex and deserves more detail than can realistically be given to the topic in a Blog Post However I will try to introduce you to some of the more important aspects of building link popularity for your web site.
Why – A Link Building Campaign
Link building is critical to the success of your business online, and increases dramatically the ability of your web site to achieve high ranking in Search Engine results.
Links popularity is used by Search Engine in much the same way ballots are cast in an Election. Each vote we give to a politician is regarded as a vote of confidence in that person. With Search Engines each link to your site is considered a vote of confidence of the quality and importance of your web site. However, this is where the simile ends, unlike the political arena where all votes are equal when it comes to a link (vote) from another web site all web sites are not equal. The objective is to obtain high quality inbound links from web site considered to be of importance and popular.
The Importance of Keywords and Content
Building Link Popularity depends on great keyword rich content. Now how often have I said “Content is King” and also how often have I said “Keywords – The Foundation of all Things SEO”. These two statements are the fundamental requirements for all SEO activities including Website Link Building.
SEO Link Building – Anchor Text
Obtaining inbound links with Anchor Text including the keywords you're targeting is one of the most important techniques to increase your position in Search Engine Results Pages. (Anchor text is the blue text link).
When One way link building with Anchor Text, you must have the text link directed towards your web site from a web site with high authority in your topic. It is even more favourable if this text link is included within highly relevant content. Search Engines are incredibly sophisticated and take into account the content in the area where the anchor link is place.
SEO Link Building – How to get Inbound Links
Actually getting those inbound links is one of the most difficult aspects of your link building campaign, but don’t despair time effort and persistence is all it takes.
Inbound Link Requests
Requesting inbound links is difficult, you have to find a web site within your niche, which has obtained high popularity (Page Rank) and need to convince the Web Site owner you deserve a link with the Anchor Text you have chosen, to be located within appropriate content on their site. Even reading that sentence isn’t easy so you can imagine the difficulties you face with this task.
Inbound link requests are time consuming and similar to door to door sales, you will get the door slammed in your face more often than not. The advice I offer here is; set yourself up a weekly schedule, for example 5 requests per week and stick to it. Eventually you will start developing highly valuable inbound links.
One of the most successful people to ask for inbound links are Bloggesr. Asking Bloggers has the advantage that often they are high content sites and many are willing to include links within content as long as it is relevant.
One more thing. What do you think the single most important element of success is in obtaining an inbound link is? If you said Content you are absolutely correct.
Social Book Mark Inbound Links
Social Book Marking web sites such as Digg, Reddit and Delicious are an effective method to obtain inbound links. These sites were developed to enable Internet users to share the web sites they found useful with others. So you can well imagine that one of the major influence motivating Web Site visitors to “bookmark” your site with a Social Book Marking sites is again content...
The best method to get your content included in Social Book Marking sites is to register with the sites you wish to be bookmarked and include one of the pre coded buttons on your web site pages. However, although it sounds easy it is not, the downside of this is often visitors will not be members which makes it more difficult to book mark your site, the other difficulty is people are busy and the limited time available is often a deterrent to them spending additional time to book mark a web site for others.
Reciprocal links exchange
Reciprocal linking has limited value. Consider this; inbound links is a numbers game, the more relevant inbound links you have the better your web site will perform in Search Engine results.
The other aspect of this is a concern over “link dilution” which is, your overall linking advantage is diluted by the number of out bound links from your site. Therefore one in and one out is of no real advantage. Add to this is; Google pays little attention to reciprocal linking because of the abuse of the past. And believe me Google is sophisticated enough to figure when reciprocal linking is taking place.
Directories and Inbound Links
Web Directories offer web site owners a simple and easy method of building links. However, often these links are not high value but they do add to your total inbound links score.
Thereare two types of Directories to consider Paid and Unpaid. The main difference with these is often paid directories will process your links in a reasonable short period of time, whereas unpaid link Directories can take from weeks to months to process.
Again the best method to developing a substantial number of in bound links from directories is to set aside time each week and submit to directories. Another aspect to be aware of is the need to set a budget, the prices vary depending on the Directory it can range from as low as $5.00 to over $200.00 for a submission, so do your research and identify the directories most suitable for your business niche.
Buying or Renting Inbound Links
The advice I have to offer on buying or renting Inbound Links is simple. Don’t Buy or Rent Inbound Links.
This practice is frowned upon by Search Engines and often the penalty if you are discovered is to have your site de-listed from the Search Engine’s index. To get reinstated requires a request to be reinstated to the Search Engine and if your request is accepted you can be assured it will take a significant period of time to be reinstated plus the effort required to obtain your previous standing in Search Results.
Building Link Popularity Final Comments
This article has just touched the surface of link building. The complexities of bulding link popularity are imense.
I recomend you consider using a Link Building Service from Seo Wizardry or other Search Marketing company to develop the strategies and methodologies of SEO link building.
Once you have a program developed the most effective and affordable method is to follow the program and develop your links yourself. Building Link Popularity is a time consuming technique, but one that produces tangible results. And often the personal touch of a request from the business owner is what is needed to obtain that much sought after link.
Written by: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .ca - Search Engine Optimisation Consultants
Want to use this content on your web site?
If you would like to use this article on your web site please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for an html version. All I request is you provide Seo Wizardry with a reference to this article and provide a link back to www.seowizardry.ca
