Holistic Web Services

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Web Performance Solutions

Competing on-line requires the integration of an array of business processes and promotion options into cohesive programs that support business requirements and goals.

A holistic approach is used to ensure required elements are given consideration to their needs and purpose, ensuring all elements work together to accomplish program objectives.

Building Business

Web Performance Programs utilize a comprehensive range of techniques to improve on-line business performance through improved web visibility, consumer engagement and web site conversions.

Working with you SeoWizardry works with businesses to determine requirements to deliver programs that achieve business goals within budget.

Web Performance Program Elements

Depending on your specific requirements, components of a Web Performance Program may include:

Requirements Analysis
Strategic Planning
Pay Per Click Campaigns
Link Building Programs

Keyword Research and Analysis
Search Engine Optimization
Social Media Marketing
Web Usability Analysis

The first step of any program is to determine the current performance of your web site, to evaluate and compare future web performance. Elements reviewed include:

Google Page Rank
Indexed Pages (Google / Bing)
Last Crawled
Alexa Rank / Compete Rank
Yahoo Link-domain back-links / Google back-links
Domain Age
Review current Google Analytics
Google Analytic niche performance comparison

A Competitive Analysis evaluates the performance metrics of your web site, to those of web sites competing for similar keywords and phrases.

Identify 5 keyword phrases for competitive review
Randomly select 5 web sites achieving Google 1st page results
Review the key web performance metrics

Google Page Rank
Indexed Pages (Google / Bing)
Alexa Rank / Compete Rank
Yahoo Link-domain back-links / Google back-links
Domain Age

Social Media has a significant impact on your web site and business performance. Search and Social interact, therefore, a review of your Social Media presence is required:

Social mentions
- Google Blog / Google News
- Twitter / Facebook
- Technorati
Social Recommendations
- Digg, Delicious
- Reddit, Stumbleupon,
- Yahoo-Buzz and Friendfeed

Both web site visitors and Search Engines make note of technical elements which affect web site performance A technical review includes:

Evaluate Broken links
Review duplicate content and Canonical issues
META tags: Title, Description, Keyword, Canonical, ALT
Evaluate web site navigation for Search Engine friendliness
Review CSS and HTML Validation
XML and HTML site maps / Evaluate Robots.txt
Provide: Report and Recommendations
Cost estimate to complete required revisions

Once web performance data has been compiled, it is then time to determine the strategies and techniques best suited to your business's unique situation;

Determine business goals, objectives and requirements
Investigate Social Media and Search Engine Optimization options
Complete a SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats
Deliver report outlining recommended strategies and techniques
Prepare project estimate and budgets
Build the web development and promotion team
Develop program schedules and milestones
Implement and monitor project schedules, costs and quality

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Web Performance Solutions

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