10 Ways to Increase Web Site Traffic
Increasing web site traffic without doubt has numerous benefits, and achieving steady growth should be a constant objective.
There are times when an increase in web site traffic needs to be raised quickly, and for a set period of time, for special promotions, web site traffic analysis and testing the effectiveness of various landing page and other web site features. With this in mind, I thought ok ten tips that are quick and easy.
10 Quick Ways to Increase Web Traffic
1. Create Content
You must create fresh high quality content. One of the easiest ways to achieve this is to write a Blog at least once per week, preferably twice weekly if you're new to Blogging so you can build up a resource of content on your site for long term Social Sharing .
2. Multiple Micro Blogging Accounts
Create and maintain multiple Micro Blogging accounts. You can have more than 1 Twitter account, and there are numerous other Micro Blogging services you can register for. You may want to read Managing Social Media Updates.
3. Content Sharing Program
A content sharing routine is necessary for the duration of your promotion. Regularly share your content items and special landing pages throughout your Micro blogging Network. Yes its broadcasting and anti-social. Therefore, you must also share high value content of others as well. Do not solely send traffic to only your site.
4. Personal Social Media Profiles
Use your Social Media profile updates on Google Plus, Linkedin, and Facebook in a similar fashion to Micro blogging Two things to watch in these networks is the quality and frequency among other things must be closely monitored. These networks are far less forgiving than Micro blogging when it comes to a more or less, out and out pull approach to drawing in web site traffic.
5 Use Discussions and Forums
Participate in wall discussions and forums. Which ones depends on your target audience. If its B2B Linkedin is first choice, and from my brief experience with Google Plus for business, I have to recommend G+ as it appears to be taking a rather professional slant at this stage. If B2C is your focus, Facebook is going to be your primary touch point at this stage.
Start and participate in discussions, often commenting on others' discussion is as effective as developing your own (and associated content) without all the extra hours of work. Be sure your comments add value to the conversation and don't forget to post your web site's URL.
6. Develop and Promote Video
Develop a video its not that hard. A product I use is Camtasia which interfaces with PowerPoint to video your PowerPoint presentations, which can be posted on your web site and YouTube. Its a start that doesn't have to cost your company a fortune in financial or human resources.
7 Pay Per Click Advertising
Pay per Click Programs for short term projects is the way to go. Pay per Click can be the perfect test for your keywords and landing pages to provide the traffic you require to meet the goals of the short term increase web site traffic program.
Google Adwords, Facebook and Linkedin all offer outlets for your Pay per Click Campaigns. Again clearly identify your audience and their expectations.
8. Contests and Give Away's
Contests and give away's never fail to deliver traffic well almost never. In the past a simple download of a White Paper may have delivered some additional web site traffic, these days the stakes are somewhat higher. If you want to draw attention to your site and business, you must be prepared to supply the lucky individual with something of true value. Again, understanding your audience is key.
Into the Land of the Gray
These last 2 can undoubtably deliver significant traffic to your web site however, its value must be considered when evaluating the data and due consideration given to how the traffic was delivered.
Additionally , due care and consideration must be taken when selecting a service provider, as there is the potential to get some Social Media accounts suspended if the proper processes are not carefully implemented. We can help you with this on a POA basis.
9. Purchasing Facebook Likes
If done with care, buying blocks of Facebook Likes can have both short and long term benefits. Its true this is paid traffic however, the flow on effect of these additional Facebook Likes throughout the Facebook network, and their affect on Search Results (Primarily Bing) does bring in additional traffic that is targeted to your business requirements.
10. YouTube Views and Other
Same scenario as purchasing Facebook Likes, and with similar risks and benefits. Again, done with care and a sudden surge in YourTube Views and comments has the potential to push your Video up in the rankings and increase web site traffic accordingly..
Note: It is possible to purchase Google + clicks. However, at this stage of the game, with Google Plus being so new its not recommended at this time. Google's famous for its anti spam algorithms and being picked up on G+ could have detrimental impact on your Google search results. Keep in mind, Google owns YouTube.
The Last Word
Increasing web site traffic is always gong to be beneficial in some way or form to your business. The above methods work for delivering the web site traffic you require to achieve your business goals. Give it a go and let me know your results. If you need a little help get in touch for a free consultation today.