Pay per Click Management

Print
E-mail

Pay Per Click Management

Pay Per Click advertising delivers web site visitors targeted to your business products, services and special offerings.

Element Integration

SeoWizardry integrates various required tasks effectively into your Pay per Click campaign to deliver targeted web site visitors.

Identification of business goals and objectives
Keywords selected and integrated
Action focused advertising copy developed
Develop relevant focused landing pages for web conversions

With the numerous elements and professionals required to implement and run a successful PPC campaign, the development of cohesive programs is required to ensure Web Site Visitor, Search Engine and Business expectations are achieved.

Defined Goals and BudgetsSeoWizardry teams with you to determine business requirements and goals, ensuring a Pay per Click Programs are developed which are an exact fit for your business.

PPC Management Services Includes:

Campaign Consulting & Management
Keyword research and competitive analysis
Creative ad copy that drives the traffic to your site
Landing page development and optimization
On Going Ad Analysis & Split Testing
Geo-Targeting (local, regional, state, national, global)
PPC bid management
Monitoring and progress reports
Google Analytic implementation & consulting
Conversion & ROI Analysis

Pay per Click advertising campaigns must be well managed to ensure the various elements and professionals services work efficiently together. Three priorities which must be clearly identified in any PPC ad campaign are:

Identify the target audience
Determine what business objectives are to be achieved
Define budget and time frame to accomplish business goals.

Keywords are the foundation of your Pay per Click advertising campaign. Keywords are used by Search Engines to determine the topic and relevancy to search queries, and by your business to entice Internet users to click your ad.

Keyword research and selection determines PPC campaign's topic.
The selection of keywords and their integration into ads and landing pages affects Cost per Click.
Transactional / Informational keywords should be used to achieve specific business goals.

The competition for keywords has a big part in determining how much you will need to pay for your preferred keywords and keyword phrases. Therefore, careful keyword selection and bidding strategies are essential.

Identify lower cost and highly targeted keyword phrases.
Identify best times and geographic areas to target to minimize click costs.
Relevancy integration between keyword phrase, ad and landing pages.

Pay per Click advertisements need to be carefully crafted. In most cases there is limited opportunity to catch the interest of your audience due to, 1 line Titles and the 2 lines of copy you have available to make an impact.

Ads are the virtual connections: Search User -> The Advertisement -> The Landing Page.
The relevancy between the advertisement and the landing page will affect ad placement and cost.
The effectiveness of advertisements to encourage clicks affects ad placement and costs.

Landing pages the destination for your advertisements and the place where the web conversion will take place. Design of landing pages must blend with the other Pay per Click Campaign elements and include the following:

Landing page must meet visitor's expectations in relation to the clicked advertisement.
Landing pages should be developed using a minimalist approach to limit the need for visitor decisions.
Landing pages must have a clear call to action and transactional navigation path.

SeoWizardry