Pay Per Click Reality
Pay Per Clicks sales pitch, makes Google rich, webmasters know it's that way.
Pay Per Click must be right, or bills soar outa sight, the webmaster sits down to pray.
The first thing to do, so traffic accrues, is find cheap keywords that pay.
To pay and pay sure makes Google’s day as competitors look on in dismay.
When the research is done, the ad is spun, the message is ready to convey.
Make the ad pay, landing pages convey, relevance or risk, visitor dismay.
If this is the case you’ll have to lay chase, visitors won’t be clicking prepay.
When relevance is found, the results are profound, the visitors won’t be going astray.
Of course you’re not done, the game is not won, monitoring is every day.
If monitoring is not done, your competitor has won, and you continue and continue to pay.
When Pay Per Clicks right, profits alight, the webmaster is shouting hooray.
Of course when it’s done, Google has won, as webmasters pray and pay.
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