SeoWizardry

Search Engines use 3 primary elements to determine where in the search results a web page will be placed. These are, in no particular order of importance:

• Authority of web site's domain
• Relevancy of the web site's content to the search users query.
• Social Media signals from Blogs, Social Network Sites and Tweets.

There are a number of elements which influence how authorative the Search Engines consider each individual web site. The primary elements used to determine authority include:

• The number of years the web site's Domain has been registered.
• The number of links leading to the web site. Each link is considered a vote of confidence.
• The quality of the web site linking to your web site. Links from more authoriative Domains have higher value.

Generally businesses have more control over Relevancy than Authority. This is due to your company's ability to discover and integrate their message into a range of online development and promotinal elements.

• Keyword integration in web development code
• Keyword integration in web content including text, images and video.
• Keyword usage within Social Media Marketing elements such as, profile updates and Tweets.

Social Media signals are a relatively new addition to the Search Engine Algorithms. Although Social has been integrated into search in late 2009, these signals are now becoming increasing important to the Search results.

• The number of your social networking followers: Twitter, Facebook and others
• The number of re-tweets and likes your social accounts receive
• The inclusion of keywords in Social Media messages and content