Search Engine Optimization
- Search Engine Optimization (SEO) produces web sites that achieve business and user goals.
- A Search Engine friendly web site is a User friendly web site.
SEO programs require a clear understanding of what keywords and phrases are used to find your products and services online.
Discovering the keywords used is critical to success however, even more critical is your selection of keywords.
Keywords form the foundation of all Search Engine Optimization tasks, due to keywords being used in specific web elements to ensure Search Engines are able to determine the relevance of your web site's content, in relation to a Search User's query.
With this in mind SeoWizardry develops Search Optimization strategies which are incorporated into your business's long term Strategic Plan, to ensure your business not only remains competitive, but steadily improves its online visibility.
Once the initial optimization of the web site's elements has been accomplished, a program is initiated which guides you through the process of ongoing optimization of your company's web properties.
How we help
SeoWizardry integrates web development and promotion services, and web professionals to sync with your business needs.
SeoWizardry can act in a purely consultancy role, and work one on one to guide you through task completion, or if human resources and skills are limited, we have experienced SEO professionals which can manage your unique program designed to your business needs and budgets. We match your needs.
Search Engines use 3 primary elements to determine where in the search results a web page will be placed. These are, in no particular order of importance:
There are a number of elements which influence how authorative the Search Engines consider each individual web site. The primary elements used to determine authority include:
Generally businesses have more control over Relevancy than Authority. This is due to your company's ability to discover and integrate their message into a range of online development and promotinal elements.
Social Media signals are a relatively new addition to the Search Engine Algorithms. Although Social has been integrated into search in late 2009, these signals are now becoming increasing important to the Search results.