SeoWizardry.ca

Web Site Usability

Prioritizing web usability is imperative to ensure your web site meets the online usability standards expected by your web site visitors. If a web site visitor is unable to easily complete tasks they will fail to accomplish the goals which are important to your business.

Web design usability analysis investigates web page design features critical to ensuring Web Site visitors accomplish tasks in an intuitive and user friendly manner. Generally. if it works for Web Site users, it works for Search Engines.

Web Usability involves numerous elements working together to create a satisfying customer experience. The most important usability feature which impacts SEO, is the web site’s navigation structure. However, it is not just navigation that is important, all other Web Site elements and processes must meet visitor expectations.

Internet users are accustomed to certain standards and expectations. When visiting a Web Site from a Search Engine Results Page (SERP’s) a user must be greeted by a web site developed to the standard they are accustomed to, if not they will quickly click back to the SERP’s to find a web site which does meet their expectations.

Web Site Usability Analysis completed by SeoWizardry provides you with the information and recommendations required to ensure your customers accomplish your business’s goals and objectives in an intuitive and easy manner therefore, increasing web site conversions and web site ROI.

Web Design Usability Issues Investigated

• Checks the Web Site’s design for consistency and aesthetics.
• Assess the Web Site for clear and proper use of language to present information.
• Assesses the Web Site for its use of technology to improve user experiences.
• Evaluates the Web Site’s help and assistance features.

On completion of the Analysis, a report outlining the current web site usability design issues is provided with recommendations of the actions required to develop a web site which meets current web site usability standards.